{"id":11111,"date":"2025-12-24T14:54:28","date_gmt":"2025-12-24T14:54:28","guid":{"rendered":"https:\/\/www.turbocrowd.it\/?p=11111"},"modified":"2025-12-24T14:54:30","modified_gmt":"2025-12-24T14:54:30","slug":"choose-a-crowdfunding-platform","status":"publish","type":"post","link":"https:\/\/www.turbocrowd.it\/en\/scegliere-piattaforma-di-crowdfunding\/","title":{"rendered":"How to choose the crowdfunding platform for your campaign"},"content":{"rendered":"<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-e13ff603\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#cos\u00e8-davvero-una-piattaforma-di-crowdfunding\" class=\"uagb-toc-link__trigger\">What is a crowdfunding platform really?<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#la-piattaforma-come-infrastruttura\" class=\"uagb-toc-link__trigger\">The platform as infrastructure<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#cosa-fa-e-cosa-non-fa-una-piattaforma-di-crowdfunding\" class=\"uagb-toc-link__trigger\">What a crowdfunding platform does (and does not do)<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#il-ruolo-delle-piattaforme-secondo-il-regolamento-ecsp\" class=\"uagb-toc-link__trigger\">The role of platforms according to the ECSP Regulation<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#autorizzazione-vigilanza-e-passaporto-europeo\" class=\"uagb-toc-link__trigger\">Authorization, supervision, and European passport<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#obblighi-di-trasparenza-e-tutela-degli-investitori\" class=\"uagb-toc-link__trigger\">Transparency requirements and investor protection<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#limiti-operativi-imposti-alle-piattaforme\" class=\"uagb-toc-link__trigger\">Operational limits imposed on platforms<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#perch\u00e9-la-piattaforma-non-porta-investitori\" class=\"uagb-toc-link__trigger\">Why the platform does not attract investors<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#perch\u00e9-le-piattaforme-non-possono-e-non-devono-vendere-il-progetto\" class=\"uagb-toc-link__trigger\">Why platforms cannot (and should not) \u201csell\u201d the project<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#chi-porta-davvero-gli-investitori-in-una-campagna\" class=\"uagb-toc-link__trigger\">Who really brings investors to a campaign<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#come-scegliere-una-piattaforma-di-crowdfunding-i-criteri\" class=\"uagb-toc-link__trigger\">How to choose a crowdfunding platform: the criteria\u00a0<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#tipo-di-crowdfunding-e-strumento-finanziario\" class=\"uagb-toc-link__trigger\">Type of crowdfunding and financial instrument<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#track-record-e-tipologia-di-progetti-ospitati\" class=\"uagb-toc-link__trigger\">Track record and types of projects hosted<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#governance-processi-e-qualit\u00e0-operativa\" class=\"uagb-toc-link__trigger\">Governance, processes, and operational quality<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#meglio-una-piattaforma-in-italia-o-allestero\" class=\"uagb-toc-link__trigger\">Is it better to use a platform in Italy or abroad?<\/a><li class=\"uagb-toc__list\"><a href=\"#la-piattaforma-\u00e8-una-scelta-tattica-non-strategica\" class=\"uagb-toc-link__trigger\">The platform is a tactical choice, not a strategic one.<\/a><li class=\"uagb-toc__list\"><a href=\"#platform-match\" class=\"uagb-toc-link__trigger\">Platform Match<\/a><li class=\"uagb-toc__list\"><a href=\"#vuoi-approfondire-direttamente-con-i-nostri-esperti-di-crowdfunding-largomento-di-cui-stai-leggendo\" class=\"uagb-toc-link__trigger\">Want to learn more directly with our crowdfunding experts about the topic you are reading about?<\/a><li class=\"uagb-toc__list\"><a href=\"#hai-bisogno-di-supporto-perpreparare-una-campagna-di-crowdfunding-di-successo-e-cercare-potenziali-investitori-per-il-tuo-progetto\" class=\"uagb-toc-link__trigger\">Do you need support in preparing a successful crowdfunding campaign and seeking potential investors for your project?<\/a><\/ul><\/ul><\/ul><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a company decides to engage in crowdfunding, one of the first questions that arises is almost always the same: <em>\u201cWhich platform is best?\u201d<\/em>. In reality, it should never be one of the first questions you ask yourself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the debate on crowdfunding, the <strong>platform selection<\/strong> is burdened with expectations that are not its responsibility: it is expected to \u201cbring in investors,\u201d do marketing, and guarantee the success of the fundraising campaign. In reality, crowdfunding platforms play a very specific and limited role, defined both by their business model and by the European regulatory framework.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To choose the right crowdfunding platform, it is therefore necessary to start from a fundamental premise: <strong>The platform is a regulated infrastructure, not an investor acquisition channel.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we will help you to <strong>choose the crowdfunding platform for your campaign <\/strong>starting from the explanation of the <a href=\"https:\/\/www.turbocrowd.it\/en\/crowdfunding-platform-what-is-for\/\">actual role of portals<\/a> and the rules that govern them, finally arriving at the correct criteria for choosing a platform based on the project, the financial instrument, and the target market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a crowdfunding platform really?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From a legal standpoint, a crowdfunding platform is a <strong>crowdfunding service provider<\/strong> which operates through an online portal accessible to the public. This definition is contained in the European Regulation governing equity and lending crowdfunding at EU level (<a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/IT\/TXT\/PDF\/?uri=CELEX:32020R1503\">ECSPR<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first mistake to avoid is therefore to equate the platform with a \u201ccommercial\u201d entity in the traditional sense of the term. Its role is <strong>provide a technical and regulated infrastructure<\/strong> that allows the supply and demand of capital to meet in compliance with regulations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The platform as infrastructure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A crowdfunding platform provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the technological environment to host the campaign;<br><\/li>\n\n\n\n<li>investor onboarding and identification systems;<br><\/li>\n\n\n\n<li>the management of payment flows through authorized third parties;<br><\/li>\n\n\n\n<li>the processes of collection, closing, and settlement of the transaction;<br><\/li>\n\n\n\n<li>the information documentation required by law.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The platform, therefore, <strong>enable the crowdfunding campaign<\/strong> in practice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What a crowdfunding platform does (and does not do)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What a platform does:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>selects projects according to internal eligibility criteria;<br><\/li>\n\n\n\n<li>verifies the completeness and compliance of the published information;<br><\/li>\n\n\n\n<li>ensures that the campaign complies with regulatory requirements;<\/li>\n\n\n\n<li>offers companies support in preparing informational material for the campaign and guidelines for promotion;<br><\/li>\n\n\n\n<li>protects investors through transparency and standardized procedures.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What a platform does not do:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>does not develop a marketing strategy for the company;<br><\/li>\n\n\n\n<li>does not actively generate demand for the individual project;<br><\/li>\n\n\n\n<li>does not activate external communities;<br><\/li>\n\n\n\n<li>does not provide financial or commercial advice.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The ECSPR Regulation further strengthens this scope, precisely to avoid conflicts of interest and distorting behavior.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The role of platforms according to the ECSP Regulation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The European Crowdfunding Service Providers Regulation (ECSPR) has had a standardizing and clarifying effect on the market: it has strengthened investor protections and precisely defined the operational scope of platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Authorization, supervision, and European passport<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To operate legally, an equity or lending crowdfunding platform must be authorized as <strong>European Crowdfunding Service Provider (ECSP)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The authorization is issued by the competent authority of the country of origin and, once obtained, allows the holder to operate throughout the European Union through the so-called <em>European passport<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Italy, the relevant authorities are <strong>Consob<\/strong> e <strong>Bank of Italy<\/strong>, which carry out authorization and supervision activities according to distinct areas of competence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For businesses, this means two very concrete things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>an authorized platform offers a <strong>uniform regulatory framework<\/strong>, even in the case of foreign investors;<br><\/li>\n\n\n\n<li>The platform cannot \u201cinvent\u201d services or operating methods outside the regulated scope, even if requested by the company.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Transparency requirements and investor protection<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the pillars of the ECSPR is investor protection, in particular for <a href=\"https:\/\/www.turbocrowd.it\/en\/professional-retail-investors\/\">non-professionals<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this reason, the regulation imposes a series of obligations on platforms that directly affect how a campaign can be presented and managed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the main ones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>preparation of the <strong>KIIS (Key Investment Information Sheet)<\/strong> for each project;<br><\/li>\n\n\n\n<li>suitability test for non-sophisticated investors;<br><\/li>\n\n\n\n<li>mandatory cooling-off periods before confirming the investment;<br><\/li>\n\n\n\n<li>standardized disclosures on risks, costs, and the nature of the transaction.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The platform and the company work together to prepare the correct <a href=\"https:\/\/www.turbocrowd.it\/en\/crowdfunding-documents\/\">informative documentation<\/a> to comply with all regulatory constraints and offer investors maximum transparency. The platform's communication therefore operates within pre-established boundaries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Operational limits imposed on platforms<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The ECSPR Regulation also clarifies what a platform is. <strong>cannot do<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In particular:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cannot provide personalized financial advice to investors;<br><\/li>\n\n\n\n<li>cannot actively guide investment choices;<br><\/li>\n\n\n\n<li>cannot have a direct interest in the success of a single campaign;<br><\/li>\n\n\n\n<li>may not carry out selective promotional activities in favor of one project over others.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This regulatory framework serves to avoid conflicts of interest and ensure that the platform remains a <strong>third party and neutral<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the company's point of view, this implies the necessary awareness that <strong>the platform is not a collection accelerator<\/strong>, but a regulated environment within which harvesting can take place in a compliant manner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why the platform does not attract investors<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the most deeply rooted beliefs in companies approaching crowdfunding, there is one that is particularly insidious: the idea that the platform has the task\u2014or the ability\u2014to bring investors to the campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This myth stems from an understandable misunderstanding. Platforms are places where investments are made, so it is natural to think that \u201cthe audience is already there.\u201d In reality, <strong>that audience is not a latent demand ready to be activated<\/strong>, but rather a diverse group of users who have no incentive to invest in one campaign over another and, above all, who usually came to the platform to invest in a single project they knew about elsewhere, not to start a series of investments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why platforms cannot (and should not) \u201csell\u201d the project<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From a regulatory perspective, the ECSPR Regulation requires platforms to maintain a neutral position (Article 27). This was also clarified by ESMA in its <a href=\"https:\/\/www.esma.europa.eu\/document\/qa-european-crowdfunding-service-providers-business-regulation\">Q&amp;A dedicated to the ECSPR regulation<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means that they cannot:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>actively promote one project over others;<br><\/li>\n\n\n\n<li>suggest or recommend an investment;<br><\/li>\n\n\n\n<li>guide investors' decisions with commercial logic.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But even beyond regulatory constraints, there is a structural reason: <strong>The business model of platforms is not based on the success of individual projects.<\/strong>, but rather on the overall sustainability of the marketplace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platforms therefore promote all their campaigns on a rotating basis through their channels (social media, newsletters, blogs) and provide each company with the same standardized guidelines for promoting the campaign. That is where their task ends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One platform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>hosts multiple campaigns simultaneously;<br><\/li>\n\n\n\n<li>must ensure equal treatment;<br><\/li>\n\n\n\n<li>First and foremost, it protects its reputation and investor confidence.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For this reason, even when a platform has a large user base, <strong>has neither the interest nor the tools to \u201cactivate\u201d it at the request of a single company<\/strong>. Doing so would mean becoming a promoter, a role that the regulator has explicitly ruled out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who really brings investors to a campaign<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If the platform is not responsible for the demand for capital, then who is?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The answer is simple, even if it is often inconvenient: <strong>the company itself<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.turbocrowd.it\/en\/crowdfunding-investors\/\">investors in a crowdfunding campaign<\/a> come from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>current or potential customers (main source);<br><\/li>\n\n\n\n<li>existing communities;<br><\/li>\n\n\n\n<li>stakeholders involved in the project;<br><\/li>\n\n\n\n<li>audiences built through marketing and communication activities.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Crowdfunding does not generate interest out of thin air: <strong>channel pre-existing interest<\/strong> towards an investment proposal. The platform is the place where interest turns into a transaction, not where it originates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where many campaigns fail: they start with choosing a platform, when they should start by building a base of people who are genuinely interested in the project, product, or company vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding this step is essential for correctly setting up the entire subsequent process, including the choice of platform itself.<\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong>Want to learn more directly with our crowdfunding experts about the topic you are reading about?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd can reveal to you all the tricks of the crowdfunding trade, explain the capital-raising opportunities available to you, and provide you with practical support to carry out a successful crowdfunding campaign.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/en\/book-a-free-consultation-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Book a FREE video call!<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to choose a crowdfunding platform: the criteria\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that we have clarified what a platform does (and does not do), the initial question can finally be rephrased correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not <em>\u201cWhich platform is the best?\u201d<\/em>, but <strong>\u201cWhich platform is most consistent with my project and my fundraising strategy?\u201d<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Type of crowdfunding and financial instrument<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first criterion is the most obvious: not all platforms host all types of crowd campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before evaluating a platform, it is necessary to be clear about the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>whether the fundraising is equity or lending;<br><\/li>\n\n\n\n<li>whether \u201cstandard\u201d instruments or more complex structures (e.g., SFPs or minibonds) are used;<br><\/li>\n\n\n\n<li>whether the operation is intended as a single campaign or as part of a broader process.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Track record and types of projects hosted<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A second criterion concerns the platform's history.<br>Not so much in terms of \u201ctotal harvest\u201d and success rate (although these parameters can be considered marginally), but rather in terms of <strong>consistency between projects already hosted and one's own<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is useful to ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What kind of companies do you usually host?<br><\/li>\n\n\n\n<li>In which sectors?<br><\/li>\n\n\n\n<li>What are the collection dimensions?<br><\/li>\n\n\n\n<li>With what level of entrepreneurial maturity?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The track record should not be interpreted as a guarantee of success, but rather as <strong>compatibility indicator<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Governance, processes, and operational quality<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, an often underestimated criterion: <strong>process quality<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform is a regulated entity and, for this reason, introduces:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>formal procedures;<br><\/li>\n\n\n\n<li>document flows;<br><\/li>\n\n\n\n<li>non-compressible timelines;<br><\/li>\n\n\n\n<li>interactions with third parties (payment providers, notaries, intermediaries).<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It is important to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>clarity of contracts;<br><\/li>\n\n\n\n<li>fee transparency;<br><\/li>\n\n\n\n<li>structure of onboarding processes;<br><\/li>\n\n\n\n<li>ability to properly manage <a href=\"https:\/\/www.turbocrowd.it\/en\/equity-crowdfunding-partners\/\">post-campaign phase<\/a> (closing, reporting, investor relations).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">An efficient platform <strong>reduces friction and operational risks<\/strong>, which can make a big difference in crowdfunding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Is it better to use a platform in Italy or abroad?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ECSP regulation introduced the possibility of raising capital abroad under the same rules as in one's own country, shared by all platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It has made cross-border crowdfunding technically possible, but <strong>possible does not automatically mean convenient<\/strong>. The choice between an Italian or foreign platform must be made on a case-by-case basis, starting from the actual fundraising objectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Italian platforms operate in a context that, for many companies, remains the most natural one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main advantages are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>in-depth knowledge of the Italian regulatory and tax framework;<br><\/li>\n\n\n\n<li>documentation, communication, and processes in the language;<br><\/li>\n\n\n\n<li>greater familiarity with the average profile of domestic investors;<br><\/li>\n\n\n\n<li>smoother interactions with notaries, advisors, and other involved parties.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For companies that mainly operate in the Italian market, or that see crowdfunding as a way to engage local customers and stakeholders, <strong>an Italian platform is often the most logical choice<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking outside Italy makes sense when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the project has a truly international focus;<br><\/li>\n\n\n\n<li>there is already a base of foreign contacts or customers;<br><\/li>\n\n\n\n<li>The collection is part of a coherent expansion plan.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It should be noted that a cross-border campaign involves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>multilingual communication;<br><\/li>\n\n\n\n<li>adapting the message to different cultural contexts;<br><\/li>\n\n\n\n<li>greater fiscal and legal complexity;<br><\/li>\n\n\n\n<li>management of investors with different expectations and habits.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Without a well-structured international marketing strategy, <strong>the foreign platform becomes just a more distant container<\/strong>, not an automatic multiplier of demand. <a href=\"https:\/\/www.turbocrowd.it\/en\/foreign-crowdfunding\/\">Doing crowdfunding abroad<\/a>, Therefore, it is indeed an option, but it must be part of a well-defined and carefully prepared strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The platform is a tactical choice, not a strategic one.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We can conclude that the platform is not the core of the strategy.<\/strong>, but one of the final elements of the journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the choice of platform is made too early, it becomes a substitute for decisions that should actually be made first: on the collection model, on business objectives, on the role of crowdfunding in the growth of the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform can facilitate or complicate execution, but <strong>does not compensate for an absent or inconsistent strategy<\/strong>. Before choosing a platform, you need to set your goals, choose the most appropriate financial instrument to achieve them, and define your target investors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing a crowdfunding platform is an important step, but <strong>is not the factor that determines the success of a campaign<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Platform Match<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While it is true that the choice of crowdfunding platform is not a determining factor for success, it is also true that it is a choice that takes time and energy and can determine the pleasantness and smoothness of the journey to be undertaken before, during, and after the campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That's why at Turbo Crowd we have created the <strong>Platform Match service<\/strong>, which supports companies in selecting the most suitable platforms for each project and directly introduces companies to platforms through personal contact.<\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong><strong><strong><strong>Do you need support in preparing a successful crowdfunding campaign and seeking potential investors for your project?<\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd can accompany you throughout the process, from organizing the precrowd to closing the collection, developing effective and innovative marketing strategies to best promote your campaign.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/en\/book-a-free-consultation-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Book a FREE video call!<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>We help you choose the crowdfunding platform for your campaign, starting with the actual role of the portals and European regulations.<\/p>","protected":false},"author":16,"featured_media":11114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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