{"id":3958,"date":"2022-06-08T14:50:04","date_gmt":"2022-06-08T14:50:04","guid":{"rendered":"http:\/\/34.79.190.49\/?p=3958"},"modified":"2024-04-13T10:29:15","modified_gmt":"2024-04-13T10:29:15","slug":"how-to-sell-your-crowdfunding-campaign","status":"publish","type":"post","link":"https:\/\/www.turbocrowd.it\/en\/how-to-sell-your-crowdfunding-campaign\/","title":{"rendered":"How to 'sell' your crowdfunding campaign"},"content":{"rendered":"

Have you ever thought about it? A crowdfunding campaign is in effect a marketing campaign<\/strong> where, instead of selling products or services, you sell company shares. Crowdfunding therefore means finding people interested in \"buying\" (metaphorically) your company<\/strong>, that is, investing their own money in its growth and becoming your partners. In this article, let's look together at how best to \"sell\" your crowdfunding campaign, turning people interested in your project into investors.<\/p>\n\n\n\t\t\t\t

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  1. Where to find investors for your campaign<\/a>
  2. How to turn customers (or potential customers) into investors<\/a>
  3. Building a relationship with potential investors<\/a>
  4. Want to learn more directly with our crowdfunding experts about the topic you are reading about?<\/a>
  5. Do you need support in preparing a successful crowdfunding campaign and seeking potential investors for your project?<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n

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    Where to find investors for your campaign<\/h2>\n\n\n\n

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    If your company is already active, the first place to look for investors is definitely your customer base<\/strong>. In fact, those who already appreciate and know your products\/services will certainly be more inclined to invest in you, especially if the choice to invest involves a series of additional bonuses, such as discounts on the purchase of your products\/services or the chance to test new features in advance. These are called rewards<\/strong>, or special rewards that you can offer as part of crowdfunding, with the aim of making the prospect of investing in your company even more attractive and speeding up the decision-making process. Ideally, in fact, you should limit rewards only to the initial phase of the campaign and reserve them for a small number of people, so as to incentivize potential investors to proceed as quickly as possible. For example, a company that sells SaaS might offer its investors free use of the software for a specified period, a company that makes leather bags and accessories might offer discounts on the purchase of the bags or send free pieces, etc.<\/p>\n\n\n\n

    What if your company is just starting up? <\/strong><\/p>\n\n\n\n

    When actual customers do not yet exist, you need to target those who might have an interest in becoming them<\/strong>. In other words, you need to talk to potential customers-that is, people who have interests, characteristics, and habits that are compatible with the product\/service you are about to launch (or have just launched) on the market.<\/p>\n\n\n\n

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    Want to learn more directly with our crowdfunding experts about the topic you are reading about?<\/strong><\/h2><\/div>\n\n\n\n

    Turbo Crowd can reveal to you all the tricks of the crowdfunding trade, explain the capital-raising opportunities available to you, and provide you with practical support to carry out a successful crowdfunding campaign.<\/p><\/div>\n\n\n\n

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    Book a FREE video call!<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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    How to turn customers (or potential customers) into investors<\/h2>\n\n\n\n

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    Now that you know where to look for your potential investors, all that remains is to figure out how to push them to invest. Since crowdfunding is effectively equivalent to selling something (the shares), what you need to do is to organize a structured and effective sales process<\/strong>.<\/p>\n\n\n\n

    How? It is best to use marketing automation software<\/strong> or better yet, a CRM (customer relationship management) system that allows you to develop and initiate email marketing campaigns, track the activities of current and potential customers, and gradually engage interested people by placing them within an organized database.<\/p>\n\n\n\n

    Using marketing automation will enable you to:<\/p>\n\n\n\n