{"id":5833,"date":"2023-02-25T10:34:20","date_gmt":"2023-02-25T10:34:20","guid":{"rendered":"https:\/\/www.turbocrowd.it\/?p=5833"},"modified":"2024-10-12T16:50:54","modified_gmt":"2024-10-12T16:50:54","slug":"reward-crowdfunding","status":"publish","type":"post","link":"https:\/\/www.turbocrowd.it\/en\/reward-crowdfunding\/","title":{"rendered":"Reward crowdfunding: what it is and what it is for"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
  1. What is a \"reward\"<\/a>
  2. Types of rewards for campaign supporters<\/a>
  3. How does the campaign work<\/a>
  4. Advantages of reward crowdfunding<\/a>
  5. Who reward crowdfunding is useful for<\/a>
  6. The target audience: who are the potential supporters?<\/a>
  7. Time and costs<\/a>
  8. Examples of successful reward crowdfunding campaigns<\/a>
  9. Reward crowdfunding in Italy<\/a>
  10. Platforms in Italy<\/a>
  11. Want to learn more directly with our crowdfunding experts about the topic you are reading about?<\/a>
  12. Do you need support in preparing a successful crowdfunding campaign and seeking potential investors for your project?<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n

    <\/p>\n\n\n\n

    Reward crowdfunding<\/strong> is an online fundraising based on the reward mechanism<\/strong>: in exchange for paying an amount to support a project, a reward is offered, which usually coincides with the product for which the company is raising resources.<\/p>\n\n\n\n

    It's a model very different from lending crowdfunding and equity crowdfunding<\/a>, as it doesn't involve any capital remuneration. Therefore, we're not talking about an \"investment\" from supporters in a reward crowdfunding campaign.<\/p>\n\n\n\n

    Those who participate in such a campaign do so because they are interested in the proposed product and want to contribute to its realization and get the corresponding reward.<\/p>\n\n\n\n

    We exclusively talk about \"products\" and not \"services\" because, although there is no specific prohibition, reward crowdfunding is by its nature less suitable for promoting and selling services, while it is perfect for products<\/strong>. We'll understand why by delving deeper into the concept of \"reward.\"<\/p>\n\n\n\n

    What is a \"reward\"<\/strong><\/h2>\n\n\n\n

    <\/p>\n\n\n\n

    The key element of crowdfunding, it is known, is the involvement of participants<\/strong> in a campaign, but in reward crowdfunding this concept is to be understood even more deeply.<\/p>\n\n\n\n

    To convince a person to fund a product in the prototype stage<\/strong>, even before it is made, it is not enough to perfectly identify the target audience and make them aware of the existence of that product, its quality, and the need it is supposed to satisfy. Everything, in fact, is still in the state of potential and promise, so one must above all give a good reason to trust and expose oneself before all others: the reward<\/strong>.<\/p>\n\n\n\n

    The reward, however, cannot simply be a discount on the product, which is something trivial and repeatable over time (and will be repeated on many occasions!). It must be something exclusive, personal, unrepeatable, reserved for a few, capable of establishing a direct relationship between the supporter and the company, capable, that is, of stimulating true involvement.<\/p>\n\n\n\n

    Types of rewards for campaign supporters<\/strong><\/h2>\n\n\n\n

    <\/p>\n\n\n\n

    Typically, those who participate in a reward crowdfunding campaign, if successful, receive the product they helped to create in advance of market launch and at a lower price than when it is sold to the public<\/strong>. But the reward does not end there and can be declined in a thousand more or less creative ways:<\/p>\n\n\n\n