{"id":7856,"date":"2024-01-29T16:05:40","date_gmt":"2024-01-29T16:05:40","guid":{"rendered":"https:\/\/www.turbocrowd.it\/?p=7856"},"modified":"2024-01-29T16:05:42","modified_gmt":"2024-01-29T16:05:42","slug":"international-lending-crowdfunding","status":"publish","type":"post","link":"https:\/\/www.turbocrowd.it\/en\/international-lending-crowdfunding\/","title":{"rendered":"International lending crowdfunding"},"content":{"rendered":"

Lending crowdfunding<\/strong> is a very useful lending tool for businesses, especially now that banks are imposing increasingly stringent conditions on loans. <\/p>\n\n\n\n

Winwinner is a lending crowdfunding platform in Belgium, mainly focused on SMEs. In Belgium lending crowdfunding is far more dominant than equity, while in Italy for a long time it was the other way around, but currently lending crowdfunding is proving to be more profitable. <\/p>\n\n\n\n

For an Italian company to raise capital abroad can be a valuable opportunity to network internationally<\/strong> and expand its audience, as well as to learn new marketing and business strategies. Different countries also have different regulations and tax breaks, which can be used to one's advantage. <\/p>\n\n\n\n

What remains the same in every country is the importance of marketing to crowdfunding<\/strong>: it is essential to be successful. In turn, crowdfunding is always a marketing operation in itself<\/a> and has among its main added values that it leads to building a community, more than just raising capital.<\/p>\n\n\n\n

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