{"id":8285,"date":"2024-02-19T16:29:57","date_gmt":"2024-02-19T16:29:57","guid":{"rendered":"https:\/\/www.turbocrowd.it\/?p=8285"},"modified":"2024-10-12T14:12:54","modified_gmt":"2024-10-12T14:12:54","slug":"customer-crowdfunding-investor","status":"publish","type":"post","link":"https:\/\/www.turbocrowd.it\/en\/customer-crowdfunding-investor\/","title":{"rendered":"The client, or potential client, as a crowdfunding investor"},"content":{"rendered":"

The hottest topic for entrepreneurs entering online capital raising is the crowdfunding investor sketch<\/strong>. The most pressing question is \"where do I find investors for my startup or project?\" The ill-concealed doubt, often, is \"but why would a stranger invest online in my company?<\/a>\".<\/p>\n\n\n\n

Here's the problem: Entrepreneurs approaching crowdfunding often approach the issue of finding investors<\/strong> from the wrong points of view. Both the bold one who thinks the web is just waiting for his or her crowdfunding campaign to invest money and the skeptical one who considers it impossible for a company without a reputation to attract online investors are mistaken. Especially when it comes to equity crowdfunding<\/strong>, because the latter does not possess the attractiveness of the higher or lower interest rate that in lending crowdfunding can serve as leverage towards general investors.<\/p>\n\n\n\n

This is shown by the data on equity crowdfunding investments<\/strong> reconfirmed year after year by the report of the Crowdinvesting Observatory<\/a> of the Politecnico di Milano: crowd investors are not hiding in the anonymous multitude of the web nor in the ranks of institutional finance, yet they exist (there were almost 38,000 last year for equity crowdfunding). They are the customers, or potential customers<\/strong>, of the bidding companies themselves.<\/p>\n\n\n\n

There are no serial investors<\/strong><\/h2>\n\n\n\n

<\/p>\n\n\n\n

The first illusion to be abandoned is that of the existence of \"serial\" investors, that is, lurking on crowdfunding platforms waiting for campaigns to invest in, one after another. This illusion goes hand in hand with the idea of a \"circle of investors\" organizing en masse to invest in such and such a campaign and then in another, acting as a united and unanimous body: this is called a \"club deal\" and is a different thing from crowdfunding.<\/p>\n\n\n\n

The latest Polytechnic report<\/a> cited above shows that 28,758 of the nearly 38,000 equity investors surveyed in 2023 invested in one campaign, another 6,530 in two or three campaigns, and only 451 investors participated in ten or more campaigns, with the other few thousand scattered in between.<\/p>\n\n\n\n

It is apparent that the vast majority of investors arrive on crowdfunding portals having already clear in mind their goal<\/strong>, which is the campaign in which to invest.<\/p>\n\n\n\n

Serial investors are very few, and they alone will not make virtually any crowdfunding campaign successful. Same with institutional investors<\/a>: they may be good opportunities to significantly plump up the fundraising, but they are not the foundation of it.<\/p>\n\n\n\n

Otherwise, we would not be talking about crowdfunding<\/strong>: we have to go in search of a \"crowd.\"<\/p>\n\n\n\n

\n
<\/div>\n\n\n\n

Want to learn more directly with our crowdfunding experts about the topic you are reading about?<\/strong><\/h2><\/div>\n\n\n\n

Turbo Crowd can reveal to you all the tricks of the crowdfunding trade, explain the capital-raising opportunities available to you, and provide you with practical support to carry out a successful crowdfunding campaign.<\/p><\/div>\n\n\n\n

\n
Book a FREE video call!<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

The customer as investor<\/strong><\/h2>\n\n\n\n

<\/p>\n\n\n\n

The entrepreneur who wonders why strangers should decide to invest in his online project is right: there is no sensible reason. But if crowd investors<\/strong> are neither big or serial investors nor strangers, where should one go to get them?<\/p>\n\n\n\n

Closer than you might think: among the company's customers<\/strong> and those who are on target to be potential customers.<\/p>\n\n\n\n

If there is someone who is interested in a company's product\/service and in its continued existence and prosperity, it is its customer. Someone who has a need that that product or service meets or could meet. <\/p>\n\n\n\n

Targeting the best crowd investors in customers or potential customers<\/strong> brings a number of benefits, as well as being instrumental to the success of the campaign<\/a>:<\/p>\n\n\n\n