{"id":9080,"date":"2024-09-19T13:59:36","date_gmt":"2024-09-19T13:59:36","guid":{"rendered":"https:\/\/www.turbocrowd.it\/?p=9080"},"modified":"2024-10-08T07:55:04","modified_gmt":"2024-10-08T07:55:04","slug":"crowdfunding-campaign-lagalene","status":"publish","type":"post","link":"https:\/\/www.turbocrowd.it\/en\/crowdfunding-campaign-lagalene\/","title":{"rendered":"Success stories: Lagalene's crowdfunding campaign"},"content":{"rendered":"
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\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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  1. Before starting: doubts and fears<\/a>
  2. Before the campaign: strengths and weaknesses<\/a>
  3. Equity crowdfunding Lagalene: strategy<\/a>
  4. Lagalene equity crowdfunding: results<\/a>
  5. Want to learn more directly with our crowdfunding experts about the topic you are reading about?<\/a>
  6. Do you need support in preparing a successful crowdfunding campaign and seeking potential investors for your project?<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n

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    Lagalene is a high natural and sustainable cosmetics startup that successfully carried out its second equity crowdfunding campaign<\/strong> in 2023, supported by Turbo Crowd.<\/p>\n\n\n\n

    Lagalene has been granted innovative startup<\/strong> status for devising psychotonic cosmetics, through the addition in cosmetics of scents that support the psyche and help combat anxiety and stress. The entire product range follows the principle of simplifying beauty routines by using a few cosmetics containing a few ingredients of the highest quality and is aimed at a genderless audience. The goal is to revolutionize skincare by making it simpler and combining physical and mental well-being.<\/p>\n\n\n\n

    As an innovative startup, the company is eligible for tax incentives for its investors.<\/p>\n\n\n\n

    After the first equity crowdfunding<\/a> campaign, aimed mainly at professional investors and entrepreneurs, Lagalene decided to launch another, larger one to continue and accelerate the company's growth. Francesco Arculeo, the company's CEO, identified crowdfunding as the most suitable tool for an early stage startup<\/strong>, the one that could serve as a springboard to move to the next stages.<\/p>\n\n\n\n

    Before starting: doubts and fears<\/strong><\/h2>\n\n\n\n

    <\/p>\n\n\n\n

    Every entrepreneur's fear before a crowdfunding campaign is that of not being able to find the right stakeholders who might be interested in the project or not being able to engage them sufficiently. For Lagalene, the fear of campaign failure coincided with the fear of failing to continue on the path designed for the project and wasting resources without a return.<\/p>\n\n\n\n

    The equity crowdfunding campaign<\/strong>, in fact, required a lot of energy and economic resources and time for the setup, with the construction of the scope of the operation in the shareholders' meeting, the mandatory notarial acts and the business plan, and for the preliminary phase, with the production of sponsorship materials and the construction of marketing and sales processes<\/strong>. All of this was to be reflected in the outcome of the campaign.<\/p>\n\n\n\n

    In the second phase just described, Turbo Crowd support<\/strong> came into play, which Lagalene requested to enhance and optimize lead generation activities and ensure that it identified and tapped its target audience of potential investors.<\/p>\n\n\n\n

    Before the campaign: strengths and weaknesses<\/strong><\/h2>\n\n\n\n

    <\/p>\n\n\n\n

    The situation before the launch of this second campaign saw very good prospects for Lagalene, thanks to previous experience with another equity crowdfunding campaign. Doing multiple successive crowdfunding campaigns<\/strong> is a great advantage, because it allows you to make the most of the skills and knowledge you have acquired and to use the investor support from the first operation as a base and megaphone for the second one.<\/p>\n\n\n\n

    Here, then, are the strengths of Lagalene:<\/p>\n\n\n\n