{"id":9552,"date":"2025-01-30T11:37:39","date_gmt":"2025-01-30T11:37:39","guid":{"rendered":"https:\/\/www.turbocrowd.it\/?p=9552"},"modified":"2025-01-30T11:37:41","modified_gmt":"2025-01-30T11:37:41","slug":"equity-crowdfunding-or-reward-crowdfunding","status":"publish","type":"post","link":"https:\/\/www.turbocrowd.it\/en\/equity-crowdfunding-or-reward-crowdfunding\/","title":{"rendered":"Equity crowdfunding vs reward crowdfunding: which one to choose?"},"content":{"rendered":"<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-cbe48de5\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#equity-crowdfunding-come-funziona\" class=\"uagb-toc-link__trigger\">Equity crowdfunding: how it works<\/a><li class=\"uagb-toc__list\"><a href=\"#equity-crowdfunding-vantaggi-e-svantaggi\" class=\"uagb-toc-link__trigger\">Equity crowdfunding: advantages and disadvantages<\/a><li class=\"uagb-toc__list\"><a href=\"#reward-crowdfunding-come-funziona\" class=\"uagb-toc-link__trigger\">Reward crowdfunding: how it works<\/a><li class=\"uagb-toc__list\"><a href=\"#reward-crowdfunding-vantaggi-e-svantaggi\" class=\"uagb-toc-link__trigger\">Reward crowdfunding: advantages and disadvantages<\/a><li class=\"uagb-toc__list\"><a href=\"#il-confronto-equity-crowdfunding-vs-reward-crowdfunding\" class=\"uagb-toc-link__trigger\">The comparison: equity crowdfunding vs reward crowdfunding<\/a><li class=\"uagb-toc__list\"><a href=\"#equity-o-reward-quale-scegliere\" class=\"uagb-toc-link__trigger\">Equity or reward: which to choose?<\/a><li class=\"uagb-toc__list\"><a href=\"#vuoi-approfondire-direttamente-con-i-nostri-esperti-di-crowdfunding-largomento-di-cui-stai-leggendo\" class=\"uagb-toc-link__trigger\">Want to learn more directly with our crowdfunding experts about the topic you are reading about?<\/a><li class=\"uagb-toc__list\"><a href=\"#hai-bisogno-di-supporto-perpreparare-una-campagna-di-crowdfunding-di-successo-e-cercare-potenziali-investitori-per-il-tuo-progetto\" class=\"uagb-toc-link__trigger\">Do you need support in preparing a successful crowdfunding campaign and seeking potential investors for your project?<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">The choice of mode of raising capital is crucial for businesses, as it can affect their ability to grow and develop. Within alternative finance, there are both proposals that trace the dynamics of traditional finance, such as equity crowdfunding, and tools that trace more commercial than financial dynamics, such as reward crowdfunding. Both can be viable options for the same venture: how to choose? we propose an <strong>equity crowdfunding vs reward crowdfunding<\/strong> comparison to provide <strong>practical guidance to businesses<\/strong> that are considering using crowdfunding as a capital raising tool, helping them choose the mode that best suits their needs and goals.<\/p>\n\n\n\n<p class=\"translation-block\"><strong>Equity crowdfunding<\/strong> is a form of crowdfunding that allows companies to raise capital by selling shares to their investors, who in return receive a portion of the company's equity. <strong>Reward crowdfunding<\/strong>, on the other hand, is a form of crowdfunding that involves raising capital in exchange for rewards, or prizes, which start with the product itself and then evolve into an exclusive extra, either tangible or intangible in nature. Let us delve into the differences, advantages and disadvantages of these two ways of raising capital, as we have done in the past with <a href=\"https:\/\/www.turbocrowd.it\/en\/equity-crowdfunding-or-lending-crowdfunding\/\" target=\"_self\">equity and lending crowdfunding<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Equity crowdfunding: how it works<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">A brief summary of <strong>how equity crowdfunding works<\/strong>: it is a mode of raising capital that allows companies to raise funds through the sale of shares in the company's capital stock. In this model, investors become partners in the enterprise, acquiring voting rights and opportunities to earn a financial return through possible dividends or an increase in the value of their shares over time. Thus, a long-term relationship is established between the company and investors.<\/p>\n\n\n\n<p class=\"translation-block\">The process for <strong>doing an equity crowdfunding campaign<\/strong> can be summarized in the following steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opening of a capital increase at a notary public<\/li>\n\n\n\n<li class=\"translation-block\">Submission of the project to a platform to submit for <a href=\"https:\/\/www.turbocrowd.it\/en\/crowdfunding-platform-selection\/\" target=\"_self\">selection<\/a><\/li>\n\n\n\n<li>Definition of the quantity and types of shares and related property and administrative rights to be transferred<\/li>\n\n\n\n<li>Preparation and launch of the campaign<\/li>\n\n\n\n<li>If successful, registration of the list of new members in the company's business registration.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Equity crowdfunding: advantages and disadvantages<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">The <strong>benefits of equity crowdfunding for businesses<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ability to raise significant capital without incurring debt<\/li>\n\n\n\n<li>Acquiring investors who are also customers and testimonials of the company<\/li>\n\n\n\n<li>Opportunities for upward valuation of the company.<\/li>\n<\/ul>\n\n\n\n<p>Among the risks and disadvantages, mention should be made:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Dilution of ownership and the need to manage new members wisely to <a href=\"https:\/\/www.turbocrowd.it\/en\/governance-equity-crowdfunding\/\" target=\"_self\">avoid losing governance<\/a><\/li>\n\n\n\n<li>Significant bureaucratic load before, during and after the campaign<\/li>\n\n\n\n<li>Significant campaign costs and preparation time.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reward crowdfunding: how it works<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">A brief summary of <a href=\"https:\/\/www.turbocrowd.it\/en\/reward-crowdfunding\/\" target=\"_self\">how reward crowdfunding works<\/a>: is a funding strategy that allows companies to raise capital from supporters interested in the development of a particular product in exchange for rewards, known as \"rewards.\" These rewards always include the product for which funding was raised, but also include a more exclusive privilege-from limited-edition products, unique experiences, or customizations made specifically for supporters, to public thanks or recognition.<\/p>\n\n\n\n<p>There is no other remuneration outside of the rewards, and the obligation relationship between the company and supporters formally ends after the rewards are delivered. Of course, it is all in the company's interest to keep the bond with supporters alive even after the campaign ends, because it represents an asset for customer acquisition, publicity, and future capital raising.<\/p>\n\n\n\n<p class=\"translation-block\">In theory, reward crowdfunding is not limited to <strong>companies that make products<\/strong>, but in practice it is much more difficult for it to come in handy for service providers. For a service, in fact, it is arduous to build tangible rewards or provide intangible rewards that go beyond simple discounting, which is rather trivial and unattractive because it is not exclusive.<\/p>\n\n\n\n<p class=\"translation-block\">The process for <strong>doing a reward crowdfunding campaign<\/strong> is very simple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Project proposal to a platform, with no or very loose selection process<\/li>\n\n\n\n<li>Preparation and launch of the campaign<\/li>\n\n\n\n<li>If successful, delivery of rewards to supporters.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reward crowdfunding: advantages and disadvantages<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">The <strong>benefits of reward crowdfunding<\/strong> for businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ability to raise capital without divesting shares in the company or making debt<\/li>\n\n\n\n<li class=\"translation-block\">Opportunity to market test and <a href=\"https:\/\/www.turbocrowd.it\/en\/crowdfunding-validate-business-idea\/\" target=\"_self\">validate a product<\/a> before official launch, getting direct feedback from potential customers<\/li>\n\n\n\n<li class=\"translation-block\">Creation of a community of early adopters of the product<\/li>\n\n\n\n<li>Reduced campaign costs and preparation time (but highly variable depending on the type of reward offered).<\/li>\n<\/ul>\n\n\n\n<p>Instead, the main risks and disadvantages are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capital raising usually more modest than other funding tools (but there are also reward crowdfunding campaigns that have raised millions)<\/li>\n\n\n\n<li>Logistical and production complexities of delivering promised rewards, especially in case of success beyond expectations<\/li>\n\n\n\n<li>Sensitive reputational risk.<\/li>\n<\/ul>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong>Want to learn more directly with our crowdfunding experts about the topic you are reading about?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd can reveal to you all the tricks of the crowdfunding trade, explain the capital-raising opportunities available to you, and provide you with practical support to carry out a successful crowdfunding campaign.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/en\/book-a-free-consultation-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Book a FREE video call!<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The comparison: equity crowdfunding vs reward crowdfunding<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">We now have all the elements <strong>to compare equity crowdfunding and reward crowdfunding<\/strong> and develop a useful framework to understand when one form of capital raising is more convenient or the other.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Equity Crowdfunding<\/strong><\/td><td><strong>Reward Crowdfunding<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Main objective<\/strong><\/td><td>Financing for business growth<\/td><td>Financing the realization of a product or (less suitable) service<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>What does the investor\/supporter get?<\/strong><\/td><td class=\"translation-block\">Company shares+<a href=\"https:\/\/www.turbocrowd.it\/en\/rewards-investors\/\" target=\"_self\">reward<\/a> tangible or (more often) intangible<\/td><td>Product+Material rewards (or material+experiential)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Regulation<\/strong><\/td><td>High, with significant legal obligations<\/td><td>Minimal, with obligation to deliver promised rewards<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Average amount collected<\/strong><\/td><td>Medium-high (up to millions of euros)<\/td><td>Low-medium (up to a few hundred thousand, with some exceptions)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Timing<\/strong><\/td><td>Longer, bureaucratic process.<\/td><td>Faster and more flexible<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Community and marketing<\/strong><\/td><td>Great for building a community of investors, customers, testimonials, and a diverse stakeholder network<\/td><td>Great for validating products and building an audience of early adopters and brand advocates<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Equity or reward: which to choose?<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Assuming that each company is a microcosm unto itself, with unique characteristics and needs to be evaluated on a case-by-case basis, some guidelines can be listed that can be used when <strong>choosing whether to do equity crowdfunding or reward crowdfunding<\/strong>.<\/p>\n\n\n\n<p><strong>Choose equity crowdfunding if:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You are a startup that needs a massive injection of capital to solidify and grow<\/li>\n\n\n\n<li>You are a company at a business turning point, such as opening to new markets or starting new product\/service lines<\/li>\n\n\n\n<li>You are a young business that needs to connect with external professional skills and knowledge or to integrate your supply chain to grow (through the involvement of strategic investors)<\/li>\n\n\n\n<li>You are a startup that needs to qualify your business value assessment<\/li>\n\n\n\n<li>Are you a company with an easy-to-manage corporate structure and the professional support you need to administer the opening of your capital stock<\/li>\n\n\n\n<li>You are a company with a highly scalable business.<\/li>\n<\/ul>\n\n\n\n<p><strong>Choose reward crowdfunding if:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You are a company that makes products and you need to launch the first or a new product<\/li>\n\n\n\n<li>You are a startup that needs to test the market and validate the product idea before a large-scale investment<\/li>\n\n\n\n<li>You are an established company that needs to launch a new product line and needs to test customer appreciation and advertise a rebranding, repositioning, or brand expansion<\/li>\n\n\n\n<li>You are a company that needs to raise capital quickly for a specific product project without divesting equity shares<\/li>\n\n\n\n<li class=\"translation-block\">Your target audience are niche markets that are particularly active in terms of early adopting and fandom<\/li>\n\n\n\n<li>You are an artist (of any genre) and you need to expand your audience.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">In conclusion, we can say that both equity crowdfunding and reward crowdfunding are powerful tools for financing a business, but they address different needs with different solutions. Both can be part of a <strong>long-term financing strategy<\/strong> and serve the needs of different stages of a company's life cycle.\nFor further comparison, you can check out our articles with <a href=\"https:\/\/www.turbocrowd.it\/en\/reward-crowdfunding-examples\/\" target=\"_self\">examples of reward crowdfunding campaigns<\/a> and <a href=\"https:\/\/www.turbocrowd.it\/en\/equity-crowdfunding-examples\/\" target=\"_self\">examples of successful equity crowdfunding campaigns<\/a>.<\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong><strong><strong><strong>Do you need support in preparing a successful crowdfunding campaign and seeking potential investors for your project?<\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd can accompany you throughout the process, from organizing the precrowd to closing the collection, developing effective and innovative marketing strategies to best promote your campaign.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/en\/book-a-free-consultation-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Book a FREE video call!<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A comparison equity crowdfunding vs reward crowdfunding to provide practical guidance for enterprises to choose.<\/p>","protected":false},"author":16,"featured_media":9553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[202,97,179],"class_list":["post-9552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-come-fare-crowdfunding","tag-come-raccogliere-capitali","tag-equity-crowdfunding-come-funziona","tag-reward-crowdfunding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Equity crowdfunding vs reward crowdfunding: quale scegliere? | Turbo Crowd<\/title>\n<meta name=\"description\" content=\"Un confronto equity crowdfunding vs reward crowdfunding per fornire una guida pratica alle imprese per la scelta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.turbocrowd.it\/en\/equity-crowdfunding-or-reward-crowdfunding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Equity crowdfunding vs reward crowdfunding: quale scegliere? | Turbo Crowd\" \/>\n<meta property=\"og:description\" content=\"Un confronto equity crowdfunding vs reward crowdfunding per fornire una guida pratica alle imprese per la scelta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.turbocrowd.it\/en\/equity-crowdfunding-or-reward-crowdfunding\/\" \/>\n<meta property=\"og:site_name\" content=\"Turbo Crowd\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100063968918578\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-30T11:37:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T11:37:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"606\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Francesca Bello\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesca Bello\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/\"},\"author\":{\"name\":\"Francesca Bello\",\"@id\":\"https:\/\/www.turbocrowd.it\/fr\/#\/schema\/person\/c504882b6fa8fac7254de2625e1743e2\"},\"headline\":\"Equity crowdfunding vs reward crowdfunding: quale scegliere?\",\"datePublished\":\"2025-01-30T11:37:39+00:00\",\"dateModified\":\"2025-01-30T11:37:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/\"},\"wordCount\":1346,\"publisher\":{\"@id\":\"https:\/\/www.turbocrowd.it\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431.png\",\"keywords\":[\"come raccogliere capitali\",\"equity crowdfunding come funziona\",\"reward crowdfunding\"],\"articleSection\":[\"Come fare crowdfunding\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/\",\"url\":\"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/\",\"name\":\"Equity crowdfunding vs reward crowdfunding: quale scegliere? | Turbo Crowd\",\"isPartOf\":{\"@id\":\"https:\/\/www.turbocrowd.it\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431.png\",\"datePublished\":\"2025-01-30T11:37:39+00:00\",\"dateModified\":\"2025-01-30T11:37:41+00:00\",\"description\":\"Un confronto equity crowdfunding vs reward crowdfunding per fornire una guida pratica alle imprese per la scelta.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/#primaryimage\",\"url\":\"https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431.png\",\"contentUrl\":\"https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431.png\",\"width\":1280,\"height\":606,\"caption\":\"equity crowdfunding vs reward crowdfunding\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.turbocrowd.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Equity crowdfunding vs reward crowdfunding: quale scegliere?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.turbocrowd.it\/fr\/#website\",\"url\":\"https:\/\/www.turbocrowd.it\/fr\/\",\"name\":\"Turbo Crowd\",\"description\":\"Consulenza marketing per campagne crowdfunding\",\"publisher\":{\"@id\":\"https:\/\/www.turbocrowd.it\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.turbocrowd.it\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.turbocrowd.it\/fr\/#organization\",\"name\":\"Turbo Crowd\",\"url\":\"https:\/\/www.turbocrowd.it\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.turbocrowd.it\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2019\/12\/cropped-Logo-turbo-crowd-quadrato-1.png\",\"contentUrl\":\"https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2019\/12\/cropped-Logo-turbo-crowd-quadrato-1.png\",\"width\":512,\"height\":512,\"caption\":\"Turbo Crowd\"},\"image\":{\"@id\":\"https:\/\/www.turbocrowd.it\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/profile.php?id=100063968918578\",\"https:\/\/www.linkedin.com\/company\/turbo-crowd\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.turbocrowd.it\/fr\/#\/schema\/person\/c504882b6fa8fac7254de2625e1743e2\",\"name\":\"Francesca Bello\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.turbocrowd.it\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/936a8f8e46f5f254bfb32ed8b6f0e38167ff069ca0e815be0c26982a3096a33e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/936a8f8e46f5f254bfb32ed8b6f0e38167ff069ca0e815be0c26982a3096a33e?s=96&d=mm&r=g\",\"caption\":\"Francesca Bello\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Equity crowdfunding vs reward crowdfunding: which one to choose? | Turbo Crowd","description":"A comparison equity crowdfunding vs reward crowdfunding to provide practical guidance for enterprises to choose.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.turbocrowd.it\/en\/equity-crowdfunding-or-reward-crowdfunding\/","og_locale":"en_US","og_type":"article","og_title":"Equity crowdfunding vs reward crowdfunding: quale scegliere? | Turbo Crowd","og_description":"Un confronto equity crowdfunding vs reward crowdfunding per fornire una guida pratica alle imprese per la scelta.","og_url":"https:\/\/www.turbocrowd.it\/en\/equity-crowdfunding-or-reward-crowdfunding\/","og_site_name":"Turbo Crowd","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=100063968918578","article_published_time":"2025-01-30T11:37:39+00:00","article_modified_time":"2025-01-30T11:37:41+00:00","og_image":[{"width":1280,"height":606,"url":"https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431.png","type":"image\/png"}],"author":"Francesca Bello","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Francesca Bello","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/#article","isPartOf":{"@id":"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/"},"author":{"name":"Francesca Bello","@id":"https:\/\/www.turbocrowd.it\/fr\/#\/schema\/person\/c504882b6fa8fac7254de2625e1743e2"},"headline":"Equity crowdfunding vs reward crowdfunding: quale scegliere?","datePublished":"2025-01-30T11:37:39+00:00","dateModified":"2025-01-30T11:37:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/"},"wordCount":1346,"publisher":{"@id":"https:\/\/www.turbocrowd.it\/fr\/#organization"},"image":{"@id":"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431.png","keywords":["come raccogliere capitali","equity crowdfunding come funziona","reward crowdfunding"],"articleSection":["Come fare crowdfunding"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/","url":"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/","name":"Equity crowdfunding vs reward crowdfunding: which one to choose? | Turbo Crowd","isPartOf":{"@id":"https:\/\/www.turbocrowd.it\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/#primaryimage"},"image":{"@id":"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431.png","datePublished":"2025-01-30T11:37:39+00:00","dateModified":"2025-01-30T11:37:41+00:00","description":"A comparison equity crowdfunding vs reward crowdfunding to provide practical guidance for enterprises to choose.","breadcrumb":{"@id":"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/#primaryimage","url":"https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431.png","contentUrl":"https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431.png","width":1280,"height":606,"caption":"equity crowdfunding vs reward crowdfunding"},{"@type":"BreadcrumbList","@id":"https:\/\/www.turbocrowd.it\/equity-crowdfunding-o-reward-crowdfunding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.turbocrowd.it\/"},{"@type":"ListItem","position":2,"name":"Equity crowdfunding vs reward crowdfunding: quale scegliere?"}]},{"@type":"WebSite","@id":"https:\/\/www.turbocrowd.it\/fr\/#website","url":"https:\/\/www.turbocrowd.it\/fr\/","name":"Turbo Crowd","description":"Marketing consulting for crowdfunding campaigns","publisher":{"@id":"https:\/\/www.turbocrowd.it\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.turbocrowd.it\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.turbocrowd.it\/fr\/#organization","name":"Turbo Crowd","url":"https:\/\/www.turbocrowd.it\/fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.turbocrowd.it\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2019\/12\/cropped-Logo-turbo-crowd-quadrato-1.png","contentUrl":"https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2019\/12\/cropped-Logo-turbo-crowd-quadrato-1.png","width":512,"height":512,"caption":"Turbo Crowd"},"image":{"@id":"https:\/\/www.turbocrowd.it\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=100063968918578","https:\/\/www.linkedin.com\/company\/turbo-crowd\/"]},{"@type":"Person","@id":"https:\/\/www.turbocrowd.it\/fr\/#\/schema\/person\/c504882b6fa8fac7254de2625e1743e2","name":"Francesca Bello","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.turbocrowd.it\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/936a8f8e46f5f254bfb32ed8b6f0e38167ff069ca0e815be0c26982a3096a33e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/936a8f8e46f5f254bfb32ed8b6f0e38167ff069ca0e815be0c26982a3096a33e?s=96&d=mm&r=g","caption":"Francesca Bello"}}]}},"uagb_featured_image_src":{"full":["https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431.png",1280,606,false],"thumbnail":["https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431-150x150.png",150,150,true],"medium":["https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431-300x142.png",300,142,true],"medium_large":["https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431-768x364.png",768,364,true],"large":["https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431-1024x485.png",1024,485,true],"1536x1536":["https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431.png",1280,606,false],"2048x2048":["https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431.png",1280,606,false],"trp-custom-language-flag":["https:\/\/www.turbocrowd.it\/wp-content\/uploads\/2025\/01\/confused-6741161_1280-e1738237035431-18x9.png",18,9,true]},"uagb_author_info":{"display_name":"Francesca Bello","author_link":"https:\/\/www.turbocrowd.it\/en\/author\/fbelloturbocrowd-it\/"},"uagb_comment_info":0,"uagb_excerpt":"Un confronto equity crowdfunding vs reward crowdfunding per fornire una guida pratica alle imprese per la scelta.","_links":{"self":[{"href":"https:\/\/www.turbocrowd.it\/en\/wp-json\/wp\/v2\/posts\/9552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turbocrowd.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turbocrowd.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turbocrowd.it\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turbocrowd.it\/en\/wp-json\/wp\/v2\/comments?post=9552"}],"version-history":[{"count":1,"href":"https:\/\/www.turbocrowd.it\/en\/wp-json\/wp\/v2\/posts\/9552\/revisions"}],"predecessor-version":[{"id":9554,"href":"https:\/\/www.turbocrowd.it\/en\/wp-json\/wp\/v2\/posts\/9552\/revisions\/9554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turbocrowd.it\/en\/wp-json\/wp\/v2\/media\/9553"}],"wp:attachment":[{"href":"https:\/\/www.turbocrowd.it\/en\/wp-json\/wp\/v2\/media?parent=9552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turbocrowd.it\/en\/wp-json\/wp\/v2\/categories?post=9552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turbocrowd.it\/en\/wp-json\/wp\/v2\/tags?post=9552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}