{"id":5356,"date":"2023-01-05T08:50:39","date_gmt":"2023-01-05T08:50:39","guid":{"rendered":"https:\/\/www.turbocrowd.it\/?p=5356"},"modified":"2024-10-12T16:59:54","modified_gmt":"2024-10-12T16:59:54","slug":"lancer-une-campagne-de-crowdfunding","status":"publish","type":"post","link":"https:\/\/www.turbocrowd.it\/fr\/lancer-une-campagne-de-crowdfunding\/","title":{"rendered":"Comment lancer une campagne de crowdfunding"},"content":{"rendered":"<p class=\"translation-block\">Vous avez enfin d\u00e9cid\u00e9 que le crowdfunding est la solution id\u00e9ale pour lever des fonds pour votre entreprise, et maintenant ? Il est temps de passer \u00e0 la pratique et de comprendre <strong>comment lancer une campagne de crowdfunding<\/strong>.<\/p>\n\n\n\n<p class=\"translation-block\">Apr\u00e8s vous \u00eatre familiaris\u00e9 avec cet instrument financier gr\u00e2ce aux ressources en ligne et aux livres sur le crowdfunding, et avoir distingu\u00e9 les diff\u00e9rents <a href=\"https:\/\/www.turbocrowd.it\/fr\/les-types-de-crowdfunding\/\" target=\"_self\">types de crowdfunding<\/a>, il est temps de passer \u00e0 l'action.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Chaque \u00e9tape menant au lancement de la campagne doit \u00eatre soigneusement pr\u00e9par\u00e9e et est cruciale pour sa r\u00e9ussite, c'est pourquoi <strong>la premi\u00e8re r\u00e8gle pour lancer une campagne de crowdfunding est de ne pas se pr\u00e9cipiter<\/strong>.<\/p>\n\n\n\n<p>Nous ne parlerons pas d'une cat\u00e9gorie de crowdfunding en particulier, mais nous nous concentrerons sur les \u00e9tapes \u00e0 suivre pour lancer une campagne de crowdinvesting, o\u00f9 les diff\u00e9rents types de crowdfunding se chevauchent pour les \u00e9l\u00e9ments les plus importants.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c9tape 1 : D\u00e9finir les objectifs<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Avant d'entreprendre toute d\u00e9marche ext\u00e9rieure, un travail pr\u00e9liminaire fondamental et substantiel doit \u00eatre effectu\u00e9 \u00e0 l'int\u00e9rieur : l'un des avantages de faire une campagne de crowdfunding est qu'elle oblige \u00e0 se poser des questions. Les r\u00e9ponses doivent <strong>clarifier l'identit\u00e9 d'un projet entrepreneurial, les points de d\u00e9part et d'arriv\u00e9e, la structure de l'\u00e9quipe, le public cible<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Que vous partiez d'une simple id\u00e9e commerciale, ou d'une startup ou d'une entreprise d\u00e9j\u00e0 d\u00e9velopp\u00e9e, il est toujours essentiel de vous demander o\u00f9 vous en \u00eates et o\u00f9 vous voulez aller <strong>avant de lancer une campagne de crowdfunding<\/strong>. Dans certains cas, les r\u00e9ponses sont \u00e9videntes et d\u00e9j\u00e0 acquises, dans d'autres, un travail de projet plus approfondi devra \u00eatre r\u00e9alis\u00e9.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Nous parlons d'objectifs \u00e0 la fois qualitatifs et quantitatifs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ce pour quoi vous souhaitez lever des fonds ;<\/li>\n\n\n\n<li>le montant du capital dont vous avez besoin ;<\/li>\n\n\n\n<li>en combien de temps ;<\/li>\n\n\n\n<li>le budget dont vous disposez ;<\/li>\n\n\n\n<li>qui sera charg\u00e9 de la campagne ;<\/li>\n\n\n\n<li>quel est votre public cible ;<\/li>\n\n\n\n<li>les r\u00e9sultats que vous esp\u00e9rez obtenir ;<\/li>\n\n\n\n<li>ce que vous ferez en cas de r\u00e9sultat positif.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Exactement : il s'agit essentiellement d'un business plan, mais ax\u00e9 sur le crowdfunding. S'il y a des faiblesses, il vaut mieux les corriger avant de mettre toutes les roues en mouvement. Cela ne signifie pas que les d\u00e9cisions prises \u00e0 ce stade doivent \u00eatre fig\u00e9es : dans tous les projets, il existe une <strong>marge de changement<\/strong> en cours de route.<\/p>\n\n\n\n<p class=\"translation-block\">Si vous n'avez pas encore d\u00e9cid\u00e9 <strong>quel type de crowdfunding<\/strong> <strong>est le meilleur pour vous<\/strong>, commencer par r\u00e9pondre \u00e0 ces questions vous aidera \u00e9galement \u00e0 le comprendre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c9tape 2 : Choisissez une plateforme de crowdfunding sur laquelle vous pouvez lancer votre campagne<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">En Italie, en 2022, il existe <strong>90 plateformes de crowdfunding<\/strong> (source : <a href=\"https:\/\/www.osservatoriefi.it\/efi\/wp-content\/uploads\/2022\/07\/reportcrowd2022.pdf\" target=\"_self\">7\u00e8me rapport italien sur le CrowdInvesting<\/a>), sans compter celles qui s'occupent sp\u00e9cifiquement de dons ou de r\u00e9compenses. Il peut \u00eatre difficile d'en choisir une, mais cela vaut la peine de prendre du temps pour cette d\u00e9cision, car la plateforme sera un v\u00e9ritable partenaire de travail pendant des mois et des mois.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Il existe des <strong>plateformes de crowdfunding g\u00e9n\u00e9ralistes<\/strong>, c'est-\u00e0-dire qui traitent de tous les types de crowdfunding, et des <strong>plateformes sp\u00e9cialis\u00e9es<\/strong> dans un ou deux domaines seulement : il ne s'agit pas d'une distinction pertinente en termes de qualit\u00e9 de service. Il peut \u00eatre utile de faire une recherche en utilisant le type de crowdfunding choisi comme mot-cl\u00e9 et de recueillir des donn\u00e9es objectives et des exp\u00e9riences ou des avis de premi\u00e8re main. Il est essentiel de croiser les \u00e9l\u00e9ments objectifs et subjectifs pour proc\u00e9der \u00e0 une \u00e9valuation critique r\u00e9fl\u00e9chie et ne pas se laisser guider par la perception d'autrui.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Une fois la liste \u00e9tablie sur la base de cette premi\u00e8re recherche, vous devez <strong>\u00e9valuer pour chaque plateforme le service offert<\/strong> : documents et formalit\u00e9s, crit\u00e8res de s\u00e9lection des entr\u00e9es, droits et devoirs, d\u00e9lais, gestion des flux d'argent, type de communication, soutien pendant la phase de campagne, co\u00fbts des commissions, etc. Mettez-vous \u00e9galement \u00e0 la place des utilisateurs et v\u00e9rifiez les conditions que chaque plateforme impose aux investisseurs, si le site web est intuitif et facile \u00e0 utiliser, si les proc\u00e9dures sont expliqu\u00e9es de mani\u00e8re transparente.<\/p>\n\n\n\n<p>Une fois que vous avez choisi la plateforme la mieux adapt\u00e9e \u00e0 vos besoins, il ne vous reste plus qu'\u00e0 soumettre votre projet et \u00e0 croiser les doigts pour qu'il soit s\u00e9lectionn\u00e9.<\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong>Vous souhaitez discuter directement avec nos experts en crowdfunding du sujet que vous lisez ?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd peut vous r\u00e9v\u00e9ler toutes les ficelles du m\u00e9tier de crowdfunding, vous montrer les possibilit\u00e9s de collecte de capitaux qui s'offrent \u00e0 vous et vous fournir un soutien pratique pour mettre en place une campagne de crowdfunding r\u00e9ussie.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/fr\/reserver-une-consultation-gratuite-sur-le-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">R\u00e9servez un appel vid\u00e9o GRATUIT !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c9tape 3 : Pr\u00e9paration du lancement<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Avant de pouvoir <strong>d\u00e9marrer<\/strong> la campagne de crowdfunding sur la plateforme choisie<\/strong>, il y a des <strong>\u00e9tapes bureaucratiques<\/strong> \u00e0 franchir. Les plus simples consistent \u00e0 s'inscrire sur le portail et \u00e0 saisir les donn\u00e9es de l'entreprise ainsi que le compte bancaire sur lequel l'argent r\u00e9colt\u00e9 lors de la campagne sera vers\u00e9.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Les documents sont les plus complexes. Les plateformes de crowdfunding pr\u00e9sentent g\u00e9n\u00e9ralement \u00e0 leurs entreprises une liste de tous les documents \u00e0 pr\u00e9parer et peuvent leur fournir une assistance. Parmi ceux-ci, l'<a href=\"\/fr\/e-daugmentation-de-capital\/\" target=\"_self\">augmentation de capital et le document d'offre<\/a> rev\u00eatent une importance et une complexit\u00e9 particuli\u00e8res. Ils concernent principalement le <a href=\"https:\/\/www.turbocrowd.it\/fr\/equity-crowdfunding-comment-ca-marche\/\" target=\"_self\">equity crowdfunding<\/a> et ne sont pas de simples formalit\u00e9s mais ont \u00e9galement une importance strat\u00e9gique.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Avant de commencer, il faut \u00e9galement fixer l'objectif minimum et maximum de la campagne, ainsi que les conditions et les r\u00e9compenses pour les investisseurs qui d\u00e9cident de participer.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Outre les t\u00e2ches techniques et bureaucratiques, la phase de pr\u00e9paration implique la <strong>conception de la strat\u00e9gie marketing<\/strong> et des outils qui seront utilis\u00e9s pour la mettre en \u0153uvre : rien ne doit \u00eatre laiss\u00e9 \u00e0 l'improvisation. Une communication efficace n\u00e9cessite beaucoup de mat\u00e9riel d\u00e8s le d\u00e9part : <strong>lettres d'information, communiqu\u00e9s de presse, images, posts sociaux, vid\u00e9os, documents<\/strong>, etc. Tout pr\u00e9parer \u00e0 l'avance facilitera la gestion et la <strong>distribution du contenu sur tous les canaux m\u00e9diatiques<\/strong> que vous aurez choisis.<\/p>\n\n\n\n<p class=\"translation-block\">Il n'y a pas que le web : bien que le crowdfunding soit un ph\u00e9nom\u00e8ne qui se d\u00e9roule principalement en ligne, le <strong>contact direct hors ligne avec les gens<\/strong>, lorsque c'est possible, est tr\u00e8s utile pour instaurer la confiance.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Le succ\u00e8s d'une campagne de crowdfunding se joue en grande partie <strong>avant<\/strong> son lancement. C'est l\u00e0 que vous d\u00e9finissez le public cible, que vous commencez \u00e0 le tester, que vous \u00e9tablissez un lien avec les personnes int\u00e9ress\u00e9es et que vous faites du storytelling sur le projet. Arriver au point de d\u00e9part avec un public d'investisseurs potentiels d\u00e9j\u00e0 contact\u00e9s, inform\u00e9s, stimul\u00e9s et impliqu\u00e9s dans le projet est le secret d'un d\u00e9marrage r\u00e9ussi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c9tape 4 : Lancer la campagne de crowdfunding<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Lorsque le terrain est pr\u00eat, c'est parti ! La <strong>date de lancement<\/strong> doit \u00eatre fix\u00e9e avec la plateforme : il doit s'agir d'un jour o\u00f9 il n'y a pas d'autres \u00e9v\u00e9nements importants pour l'entreprise et, de pr\u00e9f\u00e9rence, les jours proches des vacances sont \u00e0 \u00e9viter.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Le moment est venu de faire fructifier le travail accompli \u00e0 l'\u00e9tape pr\u00e9c\u00e9dente, en <strong>transformant tous ces investisseurs int\u00e9ress\u00e9s \"potentiels\"<\/strong> en investisseurs r\u00e9els, en suscitant le bouche \u00e0 oreille et en entretenant les contacts les plus importants. Tout au long de la campagne de crowdfunding, il est tr\u00e8s important de <strong>surveiller les r\u00e9sultats<\/strong> en d\u00e9tail et de tenir les investisseurs constamment inform\u00e9s des progr\u00e8s et des nouvelles. \u00c0 ce stade, le gros du travail a \u00e9t\u00e9 fait, mais ne vous laissez pas distraire jusqu'\u00e0 ce que l'objectif soit atteint (et au-del\u00e0 !) et utilisez tous les moyens \u00e0 votre disposition.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Il ne s'agit que de quatre \u00e9tapes, mais elles demandent beaucoup de travail : c'est pourquoi, lorsque nous parlons de <a href=\"https:\/\/www.turbocrowd.it\/fr\/crowdfunding-2\/\" target=\"_self\">qui peut faire du crowdfunding<\/a>, nous insistons toujours sur l'engagement et le temps n\u00e9cessaires.<\/p>\n\n\n\n<p class=\"translation-block\">Si cela vous semble trop compliqu\u00e9 \u00e0 organiser et \u00e0 g\u00e9rer seul, vous pouvez <strong>faire appel \u00e0 des conseils externes<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong><strong><strong><strong>Vous avez besoin d'aide pour pr\u00e9parer une campagne de crowdfunding r\u00e9ussie et rechercher des investisseurs potentiels pour votre projet ?<\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd peut vous accompagner tout au long du processus, de l'organisation de la pr\u00e9-foule \u00e0 la cl\u00f4ture de la collecte, en d\u00e9veloppant des strat\u00e9gies de marketing efficaces et innovantes pour promouvoir votre campagne de la meilleure fa\u00e7on possible.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/fr\/reserver-une-consultation-gratuite-sur-le-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">R\u00e9servez un appel vid\u00e9o GRATUIT !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p class=\"translation-block\">Vous avez enfin d\u00e9cid\u00e9 que le crowdfunding est la solution id\u00e9ale pour lever des fonds pour votre entreprise, et maintenant ? Il est temps de passer \u00e0 la pratique et de comprendre <strong>comment lancer une campagne de crowdfunding<\/strong>.<\/p>","protected":false},"author":16,"featured_media":5357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-come-fare-crowdfunding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Come avviare una campagna di crowdfunding | Turbo Crowd<\/title>\n<meta name=\"description\" content=\"Hai deciso che il crowdfunding \u00e8 la soluzione ideale per il tuo business: \u00e8 ora di capire come avviare una campagna di crowdfunding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.turbocrowd.it\/fr\/lancer-une-campagne-de-crowdfunding\/\" 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