{"id":5903,"date":"2023-03-24T16:30:28","date_gmt":"2023-03-24T16:30:28","guid":{"rendered":"https:\/\/www.turbocrowd.it\/?p=5903"},"modified":"2024-10-12T16:39:58","modified_gmt":"2024-10-12T16:39:58","slug":"pourquoi-investir-dans-le-crowdfunding","status":"publish","type":"post","link":"https:\/\/www.turbocrowd.it\/fr\/pourquoi-investir-dans-le-crowdfunding\/","title":{"rendered":"Pourquoi investir dans le crowdfunding ?"},"content":{"rendered":"<p class=\"translation-block\">L'une des questions les plus fr\u00e9quemment pos\u00e9es par les entrepreneurs d\u00e9butant dans le crowdfunding est \"mais <strong>pourquoi investir dans le crowdfunding<\/strong> ?\". Avec une bonne dose de suspicion et de m\u00e9fiance, beaucoup se demandent pourquoi un investisseur en herbe choisirait <strong>le crowdfunding<\/strong> comme instrument financier. Un instrument nouveau, peu familier, qui pr\u00e9sente un risque plus \u00e9lev\u00e9 que les autres (mais aussi des rendements plus \u00e9lev\u00e9s, ndlr), enti\u00e8rement en ligne...<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Pourtant, le crowdfunding, depuis <a href=\"https:\/\/www.turbocrowd.it\/fr\/histoire-du-crowdfunding\/\" target=\"_self\">son arriv\u00e9e en Italie il y a plus de dix ans<\/a>, n'a fait que cro\u00eetre, il doit donc y avoir une raison. Si vous \u00eates un entrepreneur \u00e0 la recherche de capitaux, vous devez d'abord d\u00e9couvrir quelles sont ces raisons, puis expliquer \u00e0 votre public cible d'investisseurs potentiels <strong>pourquoi investir dans le crowdfunding, \u00e9ventuellement dans <em>votre<\/em> crowdfunding<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Il n'y a pas de motivation universelle et \u00e9tincelante du type \"parce que vous allez devenir riche\" : plus personne n'y croit, surtout dans les start-ups et les PME o\u00f9 le risque \u00e9lev\u00e9 est pr\u00e9cis\u00e9ment d\u00fb \u00e0 l'incertitude quant \u00e0 l'avenir d'entreprises qui ne sont pas encore solides et matures. Mais qui ont un fort potentiel. Chaque <a href=\"https:\/\/www.turbocrowd.it\/fr\/les-types-de-crowdfunding\/\" target=\"_self\">type de crowdfunding<\/a> offre aux investisseurs ou aux bailleurs de fonds <strong>diff\u00e9rentes motivations pour investir<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi investir dans le financement participatif (lending crowdfunding) ?<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Le <strong>lending crowdfunding<\/strong>, rappelons-le, est une mani\u00e8re de lever des capitaux qui suit le <strong>m\u00e9canisme du pr\u00eat<\/strong> : les investisseurs pr\u00eatent \u00e0 l'entreprise certaines sommes d'argent, qui doivent ensuite \u00eatre rembours\u00e9es avec des int\u00e9r\u00eats. Au fil du temps, ce type de crowdfunding s'est surtout impos\u00e9 comme <a href=\"https:\/\/www.turbocrowd.it\/fr\/crowdfunding-immobilier-ce-que-cest\/\" target=\"_self\">instrument financier pour les projets immobiliers<\/a>, pour lesquels il est particuli\u00e8rement adapt\u00e9 en raison d'un certain nombre de caract\u00e9ristiques.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Quelles sont les motivations qui peuvent amener un utilisateur \u00e0 investir dans le financement participatif (crowdfunding) ?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Des rendements attractifs<\/strong> : les pr\u00eats du crowdfunding ont en moyenne des taux d'int\u00e9r\u00eat plus \u00e9lev\u00e9s que les pr\u00eats bancaires et par cons\u00e9quent des rendements significatifs pour les investisseurs ;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>\u00e0 court terme<\/strong> : les campagnes de crowdfunding ne durent g\u00e9n\u00e9ralement que peu de temps, voire un mois, et vous commencez \u00e0 gagner de l'argent tr\u00e8s t\u00f4t gr\u00e2ce aux remboursements et aux paiements d'int\u00e9r\u00eats ;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Immobilier<\/strong> : l'acc\u00e8s \u00e0 l'immobilier est \u00e9galement possible avec de petits investissements et sans les charges administratives que l'immobilier implique ;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Solidit\u00e9 des projets<\/strong> : les campagnes de crowdfunding de pr\u00eat concernent souvent des projets d\u00e9j\u00e0 lanc\u00e9s, avec un planning d'avancement d\u00e9taill\u00e9 et pour lesquels seule une partie des fonds provient du crowdfunding.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi investir dans le reward crowdfunding ?<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Le <strong>reward crowdfunding<\/strong> est une collecte de fonds pour le <strong>d\u00e9veloppement d'un nouveau produit<\/strong> ou service (mais surtout produit) bas\u00e9e sur le m\u00e9canisme de r\u00e9compense, que nous avons expliqu\u00e9 en d\u00e9tail <a href=\"https:\/\/www.turbocrowd.it\/fr\/reward-crowdfunding\/\" target=\"_self\">dans un pr\u00e9c\u00e9dent article<\/a>. Contrairement au pr\u00eat et \u00e0 l'equity, <strong>ce n'est pas un mode de crowdinvesting<\/strong>, car il n'y a pas de r\u00e9mun\u00e9ration en num\u00e9raire du capital : c'est plus simple.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Pour les campagnes de ce type, il est g\u00e9n\u00e9ralement facile d'expliquer aux utilisateurs <strong>pourquoi investir dans le crowdfunding<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">possibilit\u00e9 d'obtenir un aper\u00e7u du produit\/service<\/strong> (les participants utilisent d\u00e9j\u00e0 des produits ou services similaires ou sont int\u00e9ress\u00e9s \u00e0 le faire) ;<\/li>\n\n\n\n<li><strong>participation au processus de production et au lancement sur le march\u00e9<\/strong> d'un produit par le biais de communications, de mises \u00e0 jour et de comparaisons directes avec l'entreprise qui le propose ;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>des r\u00e9compenses uniques et exclusives<\/strong> li\u00e9es au projet et\/ou au produit.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Dans le cadre du reward crowdfunding, il est fr\u00e9quent qu'un utilisateur ayant financ\u00e9 la premi\u00e8re campagne d'une entreprise finance \u00e9galement la seconde : il a ainsi particip\u00e9 personnellement \u00e0 la production et au lancement d'un produit. <strong>cr\u00e9e un lien avec l'entreprise de production et accorde de l'importance \u00e0 l'utilisateur<\/strong>. Ces motivations plut\u00f4t inconscientes s'ajoutent donc aux motivations plus manifestes. C'est pourquoi il est conseill\u00e9 de mener une campagne de crowdfunding avec une r\u00e9compense initiale modeste, puis de collecter davantage de ressources avec des <strong>campagnes successives<\/strong>.<\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong>Vous souhaitez discuter directement avec nos experts en crowdfunding du sujet que vous lisez ?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd peut vous r\u00e9v\u00e9ler toutes les ficelles du m\u00e9tier de crowdfunding, vous montrer les possibilit\u00e9s de collecte de capitaux qui s'offrent \u00e0 vous et vous fournir un soutien pratique pour mettre en place une campagne de crowdfunding r\u00e9ussie.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/fr\/reserver-une-consultation-gratuite-sur-le-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">R\u00e9servez un appel vid\u00e9o GRATUIT !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi investir dans l'equity crowdfunding ?<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">&lt;L&#039;equity crowdfunding<\/strong> est le type d'investissement de crowdfunding le plus \"difficile\", c'est donc celui dans lequel vous devez travailler le plus dur pour convaincre vos investisseurs potentiels de participer \u00e0 la campagne. L'investissement en equity crowdfunding implique en effet l'achat d'actions d'une entreprise, ce qui permet de lier les b\u00e9n\u00e9fices de l'investisseur \u00e0 ceux de l'entreprise.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">C'est un risque, surtout dans le monde des <strong>startups<\/strong>. Il ne suffit pas de brandir l'opportunit\u00e9 d'\u00eatre parmi les premiers soutiens de la prochaine \"unicorne\" ou du miracle technologique dont tout le monde parlera d'ici quelques ann\u00e9es.<\/p>\n\n\n\n<p class=\"translation-block\">Voici les motivations de vos <strong>investisseurs en capital<\/strong> potentiels :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">pour devenir partenaire de r\u00e9alit\u00e9s \u00e0 fort potentiel avec un <strong>investissement \u00e0 faible co\u00fbt<\/strong> ;<\/li>\n\n\n\n<li class=\"translation-block\">obtenir des avantages en m\u00eame temps que les actions, c'est-\u00e0-dire des <strong>r\u00e9compenses<\/strong>, qui r\u00e9duisent le risque de l'investissement et offrent un gain imm\u00e9diat ;<\/li>\n\n\n\n<li class=\"translation-block\">ont <strong>un acc\u00e8s privil\u00e9gi\u00e9 ou \u00e0 prix r\u00e9duit<\/strong> au produit\/service de l'entreprise ;<\/li>\n\n\n\n<li class=\"translation-block\">entrer en contact <strong>direct avec l'\u00e9quipe de l'entreprise<\/strong> et conna\u00eetre la r\u00e9alit\u00e9 dans laquelle vous investissez ;<\/li>\n\n\n\n<li class=\"translation-block\">participer aux deuxi\u00e8mes ou troisi\u00e8mes campagnes des entreprises soumissionnaires qui ont fait leurs preuves au pr\u00e9alable.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Presque toutes ces campagnes d'investissement d\u00e9pendent directement de l'entreprise qui les propose. Pour <a href=\"https:\/\/www.turbocrowd.it\/fr\/une-campagne-d-equity-crowdfunding-reussie\/\" target=\"_self\">r\u00e9ussir une campagne de crowdfunding<\/a>, il ne suffit pas d'\u00eatre en ligne, mais il faut aller chercher les investisseurs un par un en leur expliquant <strong>pourquoi investir dans le crowdfunding<\/strong>. De mani\u00e8re convaincante. Et nous vous livrons un secret encourageant : <strong>plus vous menez de campagnes de crowdfunding, plus vous devenez convaincant<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Turbo Crowd est la premi\u00e8re agence marketing de crowdfunding en Italie, avec de nombreuses campagnes r\u00e9ussies \u00e0 son actif et l'objectif de guider de plus en plus d'entrepreneurs vers leurs investisseurs. D\u00e9couvrez pourquoi tant de start-ups (et pas seulement !) croient en l'efficacit\u00e9 du crowdfunding, <a href=\"https:\/\/www.facebook.com\/groups\/crowdfundersitalia\" target=\"_blank\" rel=\"noreferrer noopener\">rejoindre notre groupe Facebook<\/a>. <\/strong><\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong><strong><strong><strong>Vous avez besoin d'aide pour pr\u00e9parer une campagne de crowdfunding r\u00e9ussie et rechercher des investisseurs potentiels pour votre projet ?<\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd peut vous accompagner tout au long du processus, de l'organisation de la pr\u00e9-foule \u00e0 la cl\u00f4ture de la collecte, en d\u00e9veloppant des strat\u00e9gies de marketing efficaces et innovantes pour promouvoir votre campagne de la meilleure fa\u00e7on possible.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/fr\/reserver-une-consultation-gratuite-sur-le-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">R\u00e9servez un appel vid\u00e9o GRATUIT !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Si vous \u00eates un entrepreneur \u00e0 la recherche de capitaux, vous devez expliquer \u00e0 votre public cible d'investisseurs potentiels pourquoi vous devriez investir dans le crowdfunding.\u00a0<\/p>","protected":false},"author":16,"featured_media":5904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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