{"id":6307,"date":"2023-08-09T14:37:17","date_gmt":"2023-08-09T14:37:17","guid":{"rendered":"https:\/\/www.turbocrowd.it\/?p=6307"},"modified":"2024-10-12T14:25:13","modified_gmt":"2024-10-12T14:25:13","slug":"rapport-crowdfunding-italie-2023","status":"publish","type":"post","link":"https:\/\/www.turbocrowd.it\/fr\/rapport-crowdfunding-italie-2023\/","title":{"rendered":"Crowdfunding en Italie : Politecnico di Milano report 2023"},"content":{"rendered":"<p class=\"translation-block\">Le 20 juillet dernier, l'<strong>Observatorio Crowdinvesting del Politecnico di Milano<\/strong> a publi\u00e9 son habituel rapport annuel sur les tendances du secteur.<\/p>\n\n\n\n<p class=\"translation-block\">Le rapport est le r\u00e9sultat d'une analyse de la performance du march\u00e9 du <strong>crowdfunding<\/strong> en Italie<\/strong> entre juillet 2022 et juillet 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Crowdinvesting : ce que cela signifie<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Clarifions d'abord une question terminologique : l'Observatoire pr\u00e9cise que ses \u00e9tudes portent sur le \"crowdinvesting\", et pas seulement sur le \"crowdfunding\".<\/p>\n\n\n\n<p class=\"translation-block\">Le terme <strong>crowdinvesting<\/strong> donne en fait une indication plus pr\u00e9cise du champ d'application du crowdfunding sur lequel le rapport se concentre. Lorsque l'on parle de crowdinvesting, on parle toujours de crowdfunding, mais l'inverse n'est pas toujours vrai.<\/p>\n\n\n\n<p class=\"translation-block\">Le crowdinvesting est l'investissement de capitaux dans des collections de ressources en ligne qui offrent la possibilit\u00e9 d'obtenir un retour sur ce capital : <strong>equity crowdfunding, lending crowdfunding, debt crowdfunding<\/strong>.<\/p>\n\n\n\n<p class=\"translation-block\">Le crowdinvesting dans son ensemble ne comprend toutefois pas les types de collecte de fonds tels que le donation crowdfunding et le <a href=\"https:\/\/www.turbocrowd.it\/fr\/reward-crowdfunding\/\" target=\"_self\">reward crowdfunding<\/a>, qui n'offrent pas de r\u00e9compenses mon\u00e9taires pour la participation \u00e0 des campagnes.<\/p>\n\n\n\n<p class=\"translation-block\">Toutefois, le rapport mentionne ces formes de crowdfunding en passant, en expliquant leurs caract\u00e9ristiques et en incluant quelques donn\u00e9es dans le <strong>summary overview of crowdfunding in Italy<\/strong> : la collecte de ces deux types de crowdfunding s'\u00e9l\u00e8ve \u00e0 52,3 millions d'euros au cours des douze derniers mois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aper\u00e7u g\u00e9n\u00e9ral du crowdfunding en Italie<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Pour la premi\u00e8re fois, le march\u00e9 du crowdinvesting enregistre une contraction sur un an du montant de la collecte totale, qui s'\u00e9tablit \u00e0 343,79 millions d'euros : une tr\u00e8s l\u00e9g\u00e8re contraction (<strong>-1%<\/strong>) principalement due aux r\u00e9sultats du premier semestre 2023.<\/p>\n\n\n\n<p class=\"translation-block\">La baisse est principalement due \u00e0 la <strong>performance n\u00e9gative de l'equity crowdfunding<\/strong> non immobilier et des minibons, tandis que le crowdfunding de pr\u00eat continue de cro\u00eetre et que l'immobilier tire l'ensemble du secteur \u00e0 la fois en termes de pr\u00eat et d'equity.<\/p>\n\n\n\n<p class=\"translation-block\">Le nombre total de plateformes a \u00e9galement diminu\u00e9, soit \u00e0 la suite de rachats et de fusions, soit en raison de la fermeture de certains acteurs plus faibles. La perspective de devoir se conformer aux lourdes exigences du <a href=\"https:\/\/www.turbocrowd.it\/fr\/reglement-europeen-sur-le-crowdfunding\/\" target=\"_self\">r\u00e8glement de l'UE<\/a>, qui ne peut plus \u00eatre report\u00e9, a probablement influenc\u00e9 ces ph\u00e9nom\u00e8nes.<\/p>\n\n\n\n<p class=\"translation-block\">Enfin, les <strong>rendements des investisseurs<\/strong> qui ont particip\u00e9 \u00e0 des campagnes de crowdfunding restent positifs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Financement participatif non immobilier (equity crowdfunding) : donn\u00e9es et raisons du d\u00e9clin<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>L'equity crowdfunding non immobilier et le crowdfunding de dette (minibonds) sont les secteurs du crowdinvesting qui ont connu la baisse la plus importante.<\/p>\n\n\n\n<p class=\"translation-block\">Commen\u00e7ons par les <strong>chiffres de l'equity crowdfunding<\/strong> non immobilier, qui constitue 83,1% de toutes les campagnes d'equity crowdfunding lanc\u00e9es l'ann\u00e9e derni\u00e8re :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>48 portails actifs (contre 51 l'ann\u00e9e derni\u00e8re)<\/li>\n\n\n\n<li>207 campagnes publi\u00e9es (contre 219 l'ann\u00e9e derni\u00e8re)<\/li>\n\n\n\n<li>83,1 millions d'euros collect\u00e9s (contre 97,79 millions l'ann\u00e9e derni\u00e8re)<\/li>\n\n\n\n<li>taux de r\u00e9ussite stable autour de 90%<\/li>\n\n\n\n<li>valeur moyenne de l'objectif de collecte 180 126 \u20ac (contre 231 772 \u20ac l'ann\u00e9e derni\u00e8re)<\/li>\n\n\n\n<li>valeur moyenne des investissements : 6 077 euros (contre 4 935 euros l'ann\u00e9e derni\u00e8re), valeur m\u00e9diane : 1 999 euros (stable).<\/li>\n<\/ul>\n\n\n\n<p>Le segment a ainsi perdu environ 15% en termes de capitaux lev\u00e9s (11% si l'on inclut \u00e9galement dans les capitaux lev\u00e9s ceux des projets immobiliers h\u00e9berg\u00e9s, cependant, par des plateformes d'investissement g\u00e9n\u00e9ralistes et non sp\u00e9cifiques, que nous ne comptons pas).&nbsp;<\/p>\n\n\n\n<p>Voici les raisons suppos\u00e9es et r\u00e9sum\u00e9es par le rapport :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">la hausse des taux d'int\u00e9r\u00eat et la <strong>concurrence avec les obligations et les titres d'\u00c9tat<\/strong> qui en r\u00e9sulte et qui sont redevenus attractifs pour les investisseurs ;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>une situation \u00e9conomique incertaine<\/strong> due \u00e0 l'inflation et aux tensions g\u00e9opolitiques ;<\/li>\n\n\n\n<li class=\"translation-block\">l'augmentation des investissements dans les jeunes entreprises par les fonds italiens de capital-risque;<\/li>\n\n\n\n<li class=\"translation-block\">la d\u00e9sillusion des investisseurs face aux <strong>r\u00e9sultats<\/strong> obtenus par les \u00e9metteurs dans les ann\u00e9es qui ont suivi la campagne.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">C'est surtout sur ce dernier point que les entreprises qui veulent lever des capitaux doivent r\u00e9fl\u00e9chir : le capital seul ne suffit pas. La <a href=\"https:\/\/www.turbocrowd.it\/fr\/risques-lies-au-financement-participatif-equity-crowdfunding\/\" target=\"_self\">campagne d'equity crowdfunding<\/a> n'est pas un point d'arriv\u00e9e, mais un point de d\u00e9part, et doit s'inscrire dans un parcours plus large, avec des strat\u00e9gies \u00e0 long terme. <strong>L'objectif ne doit pas seulement \u00eatre de lever des capitaux<\/strong>, mais aussi et surtout d'accro\u00eetre les comp\u00e9tences de son \u00e9quipe, d'\u00e9largir son r\u00e9seau professionnel, de mettre en place des processus de marketing et de vente qui rendront le travail dans l'entreprise plus efficace, augmenteront les ventes et mettront l'entreprise en position de <a href=\"https:\/\/www.turbocrowd.it\/fr\/strategies-de-mobilisation-de-capitaux\/\" target=\"_self\">rendre syst\u00e9matique la lev\u00e9e de capitaux<\/a>.<\/p>\n\n\n\n<p class=\"translation-block\">En effet, le rapport montre que de nombreuses entreprises connaissent une pouss\u00e9e de croissance imm\u00e9diatement apr\u00e8s la campagne d'equity crowdfunding, qui s'arr\u00eate cependant les ann\u00e9es suivantes. Une autre constatation int\u00e9ressante est que les entreprises qui <strong>font plus d'une campagne d'equity crowdfunding<\/strong> ont plus de succ\u00e8s, car elles entrent dans la perspective que nous venons d'expliquer.<\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong>Vous souhaitez discuter directement avec nos experts en crowdfunding du sujet que vous lisez ?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd peut vous r\u00e9v\u00e9ler toutes les ficelles du m\u00e9tier de crowdfunding, vous montrer les possibilit\u00e9s de collecte de capitaux qui s'offrent \u00e0 vous et vous fournir un soutien pratique pour mettre en place une campagne de crowdfunding r\u00e9ussie.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/fr\/reserver-une-consultation-gratuite-sur-le-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">R\u00e9servez un appel vid\u00e9o GRATUIT !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L'essor du crowdfunding non immobilier<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Le <strong>lending crowdfunding<\/strong> non immobilier voit une diminution des plateformes d\u00e9di\u00e9es, c'est-\u00e0-dire g\u00e9n\u00e9ralistes, de 12 \u00e0 10, mais continue de cro\u00eetre en termes de capitaux lev\u00e9s.<\/p>\n\n\n\n<p>Avec 39,36 millions d'euros collect\u00e9s, le segment a presque doubl\u00e9 par rapport aux 19,24 millions d'euros de l'ann\u00e9e pr\u00e9c\u00e9dente.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">La situation \u00e9conomique actuelle a entra\u00een\u00e9 une hausse des taux d'int\u00e9r\u00eat dans le domaine du crowdfunding, ce qui rend l'instrument plus co\u00fbteux pour les entreprises, mais plus attrayant pour les investisseurs : la valeur moyenne des int\u00e9r\u00eats en 2023 est de 8,56%.<\/p>\n\n\n\n<p>Le remboursement du pr\u00eat est dans le 60% de type in fine, c'est-\u00e0-dire en une seule fois \u00e0 la date d'\u00e9ch\u00e9ance du pr\u00eat, alors que dans le 40% il est amortissable, avec des remboursements p\u00e9riodiques et planifi\u00e9s comprenant \u00e0 la fois les int\u00e9r\u00eats et une partie du principal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le crowdfunding immobilier : \u00e0 la pointe du crowdfunding en Italie<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Le <strong>crowdfunding<\/strong> immobilier est le secteur du crowdinvesting qui conna\u00eet la croissance la plus rapide et qui permet de lever le plus de capitaux, si l'on consid\u00e8re \u00e0 la fois les pr\u00eats et les prises de participation, ensemble ou m\u00eame individuellement.<\/p>\n\n\n\n<p class=\"translation-block\">Plus pr\u00e9cis\u00e9ment, le <strong>real estate lending crowdfunding<\/strong> domine, avec 115,79 millions d'euros lev\u00e9s (+39,3%), qui passent \u00e0 118,62 millions d'euros si l'on consid\u00e8re \u00e9galement les campagnes pour des projets immobiliers lanc\u00e9es sur des plateformes g\u00e9n\u00e9ralistes. La flexibilit\u00e9, la rapidit\u00e9 et la r\u00e9p\u00e9titivit\u00e9 des campagnes de pr\u00eat rendent cet outil plus adapt\u00e9 \u00e0 l'immobilier.<\/p>\n\n\n\n<p>En effet, l'equity crowdfunding immobilier suit de loin, avec 56,42 millions d'euros lev\u00e9s (+31,3%), qui passent \u00e0 60 millions d'euros si l'on prend \u00e9galement en compte les projets immobiliers des plateformes g\u00e9n\u00e9ralistes.<\/p>\n\n\n\n<p class=\"translation-block\">Nous avons abord\u00e9 <a href=\"https:\/\/www.turbocrowd.it\/fr\/crowdfunding-immobilier-ce-que-cest\/\" target=\"_self\">dans un pr\u00e9c\u00e9dent article<\/a> les raisons du grand succ\u00e8s du crowdfunding pour l'immobilier, qui se confirme encore cette ann\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Soci\u00e9t\u00e9s de financement participatif (equity crowdfunding) : une esquisse<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Le rapport propose ensuite une br\u00e8ve analyse des <strong>caract\u00e9ristiques des soci\u00e9t\u00e9s d'equity crowdfunding<\/strong> en particulier.<\/p>\n\n\n\n<p class=\"translation-block\">Les <strong>start-ups innovantes<\/strong> l'emportent toujours nettement (62%). Elles sont suivies par les PME (18%), qui sont en hausse, et les PME innovantes (12%), et les v\u00e9hicules d'investissement (8%) ferment le classement. La forme juridique de la soci\u00e9t\u00e9 anonyme domine dans toutes les cat\u00e9gories.<\/p>\n\n\n\n<p>L'origine g\u00e9ographique des entreprises montre la primaut\u00e9 de la Lombardie, constante au fil des ans, suivie de l'\u00c9milie-Romagne et du Latium.<\/p>\n\n\n\n<p class=\"translation-block\">Les secteurs \u00e9conomiques, quant \u00e0 eux, sont majoritairement repr\u00e9sent\u00e9s par les <strong>services d'information et de communication<\/strong>, suivis de loin par les activit\u00e9s professionnelles, scientifiques et techniques et l'industrie manufacturi\u00e8re.<\/p>\n\n\n\n<p>Enfin, donnons quelques chiffres sur ces entreprises :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>valeur m\u00e9diane du chiffre d'affaires avant la campagne : 43 850 euros, valeur m\u00e9diane : 355 911 euros<\/li>\n\n\n\n<li>valeur m\u00e9diane de l'\u00e9valuation pr\u00e9-mon\u00e9taire 2 millions d'euros<\/li>\n\n\n\n<li>valeur m\u00e9diane du nombre de membres avant la campagne 4.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Investisseurs en equity crowdfunding : une esquisse<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Les <strong>investisseurs dans les campagnes d'equity crowdfunding<\/strong> sont presque exclusivement des personnes physiques qui, pour la plupart (37%), investissent entre 1 000 et 4 999,99 euros.<\/p>\n\n\n\n<p>Un fait tr\u00e8s important se confirme : la grande majorit\u00e9 des investisseurs interrog\u00e9s (26 661 sur 35 273) n'ont investi que dans une seule campagne d'equity crowdfunding. Seuls 412 ont investi dans 10 campagnes ou plus, tous les autres se situant entre les deux.<\/p>\n\n\n\n<p class=\"translation-block\">Cela indique que les <strong>investisseurs proviennent principalement du r\u00e9seau de l'entreprise individuelle<\/strong>, et ne sont ni des investisseurs en s\u00e9rie ni des utilisateurs g\u00e9n\u00e9raux de la plateforme : dans <a href=\"https:\/\/www.turbocrowd.it\/fr\/recherche-dinvestisseurs-pour-les-entreprises-en-phase-de-demarrage\/\" target=\"_self\">cet article<\/a>, nous expliquons en d\u00e9tail ce que cela signifie pour ceux qui d\u00e9cident de se lancer dans le financement participatif (crowdfunding).<\/p>\n\n\n\n<p class=\"translation-block\">Il convient \u00e9galement de noter que l'\u00e9cart entre les hommes et les femmes parmi les investisseurs reste important : seuls 14% sont des femmes. Les groupes d'\u00e2ge dominants, quant \u00e0 eux, sont les 31-50 ans.<\/p>\n\n\n\n<p><strong>Ce rapport 2023 laisse de nombreuses pistes de r\u00e9flexion et souligne que l'ann\u00e9e prochaine sera d\u00e9cisive pour la perc\u00e9e que le r\u00e8glement europ\u00e9en apportera au monde du crowdfunding. En attendant le prochain rapport, restez au courant de toutes les actualit\u00e9s en vous abonnant \u00e0 la lettre d'information de la Commission europ\u00e9enne. <a href=\"https:\/\/www.facebook.com\/groups\/crowdfundersitalia\" target=\"_blank\" rel=\"noreferrer noopener\">Groupe Facebook Turbo Crowd<\/a>! <\/strong><\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong><strong><strong><strong>Vous avez besoin d'aide pour pr\u00e9parer une campagne de crowdfunding r\u00e9ussie et rechercher des investisseurs potentiels pour votre projet ?<\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd peut vous accompagner tout au long du processus, de l'organisation de la pr\u00e9-foule \u00e0 la cl\u00f4ture de la collecte, en d\u00e9veloppant des strat\u00e9gies de marketing efficaces et innovantes pour promouvoir votre campagne de la meilleure fa\u00e7on possible.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/fr\/reserver-une-consultation-gratuite-sur-le-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">R\u00e9servez un appel vid\u00e9o GRATUIT !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le 20 juillet, l'Observatoire du crowdinvesting du Politecnico di Milano a publi\u00e9 son rapport annuel habituel sur les tendances du crowdfunding en Italie.<\/p>","protected":false},"author":16,"featured_media":6308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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