{"id":6363,"date":"2023-09-21T13:20:01","date_gmt":"2023-09-21T13:20:01","guid":{"rendered":"https:\/\/www.turbocrowd.it\/?p=6363"},"modified":"2024-12-02T17:04:34","modified_gmt":"2024-12-02T17:04:34","slug":"etude-de-cas-crowdfunding-mosaic-spirits","status":"publish","type":"post","link":"https:\/\/www.turbocrowd.it\/fr\/etude-de-cas-crowdfunding-mosaic-spirits\/","title":{"rendered":"Histoires \u00e0 succ\u00e8s : \u00e9tude de cas sur le crowdfunding chez Mosaic Spirits"},"content":{"rendered":"<p class=\"translation-block\"><a href=\"https:\/\/mosaicospirits.it\/\" target=\"_self\">Mosaic Spirits<\/a> est une start-up innovante qui a brevet\u00e9 une nouvelle technique de production de gin qui permet de cr\u00e9er un gin personnalis\u00e9 m\u00eame en petites quantit\u00e9s et de reproduire la recette avec pr\u00e9cision n'importe o\u00f9. Cette technologie permet de r\u00e9duire les co\u00fbts de production et d'\u00e9liminer les co\u00fbts de transport et d'exportation du produit : une fois le m\u00e9lange parfait r\u00e9alis\u00e9, avec la machine \u00e0 gin brevet\u00e9e <strong>Mosaic Spirits<\/strong> et son logiciel, le produit peut \u00eatre reproduit n'importe o\u00f9 ; l'impact environnemental est \u00e9galement r\u00e9duit.<\/p>\n\n\n\n<p>L'entreprise a \u00e9t\u00e9 fond\u00e9e en 2019 en tant que projet B2B, mais elle \u00e9tait depuis longtemps la soci\u00e9t\u00e9 m\u00e8re du projet B2C en ligne Il Tuo Gin, qui a connu un grand succ\u00e8s.<\/p>\n\n\n\n<p class=\"translation-block\">En novembre 2023, Mosaic Spirits d\u00e9cide de lancer une <strong>campagne de crowdfunding en fonds propres<\/strong> pour acc\u00e9l\u00e9rer le d\u00e9veloppement de la marque B2B<\/strong> en standardisant les flux d'affaires, en internationalisant la marque, en acqu\u00e9rant de nouveaux sites de production, en industrialisant la machine brevet\u00e9e, et en renfor\u00e7ant le r\u00e9seau de vente et les strat\u00e9gies marketing.<\/p>\n\n\n\n<p>Le choix du crowdfunding comme moyen de lever des fonds a \u00e9t\u00e9 motiv\u00e9 par la sensibilisation d'un public tr\u00e8s large : le succ\u00e8s de Il Tuo Gin est l'un des indicateurs qui montrent que le gin est d\u00e9sormais un produit largement consomm\u00e9 et appr\u00e9ci\u00e9 par un public de plus en plus large, potentiellement int\u00e9ress\u00e9 \u00e0 participer \u00e0 la r\u00e9volution de Mosaic Spirits et capable de rendre l'opportunit\u00e9 \u00e9vidente pour les producteurs et les producteurs potentiels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Avant la campagne : forces et faiblesses<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\"><strong>Mosaic Spirits<\/strong> avait une pr\u00e9sence en ligne de longue date, \u00e0 la pointe de la technologie et de l'informatique. Cette pr\u00e9sence en ligne \u00e9tait toutefois principalement li\u00e9e au site de vente au d\u00e9tail Your Gin, qui suivait une logique B2C, \u00e0 bien des \u00e9gards diff\u00e9rente de celle dont Mosaico Spirits aurait eu besoin.<\/p>\n\n\n\n<p><strong>Points forts<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pr\u00e9sence en ligne<\/li>\n\n\n\n<li>base de donn\u00e9es des utilisateurs et des abonn\u00e9s \u00e0 la lettre d'information<\/li>\n\n\n\n<li>familiarit\u00e9 avec les outils num\u00e9riques et les syst\u00e8mes de gestion de la relation client (CRM)<\/li>\n\n\n\n<li>le caract\u00e8re unique du produit\/service&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Faiblesses<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>n\u00e9cessit\u00e9 de distinguer la marque B2B de la marque B2C<\/li>\n\n\n\n<li>base de donn\u00e9es compos\u00e9e presque exclusivement d'utilisateurs du secteur de la distribution<\/li>\n\n\n\n<li>l'absence de mat\u00e9riel graphique sp\u00e9cifique<\/li>\n\n\n\n<li>m\u00e9t\u00e9o<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Crowdfunding Mosaic Spirits : questions critiques&nbsp;<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">La derni\u00e8re faiblesse mise en \u00e9vidence est qu'elle a rendu les activit\u00e9s de <strong>Turbo Crowd<\/strong> plus compliqu\u00e9es et plus d\u00e9cisives, puisqu'elles ont commenc\u00e9 apr\u00e8s que la campagne ait d\u00e9j\u00e0 d\u00e9marr\u00e9, sans possibilit\u00e9 de structurer la phase fondamentale <a href=\"https:\/\/www.turbocrowd.it\/fr\/precrowd\/\" target=\"_self\">precrowd<\/a>.<\/p>\n\n\n\n<p class=\"translation-block\">Les <strong>critiques<\/strong> auxquelles Turbo Crowd et Mosaic Spirits ont d\u00fb faire face ensemble pour <a href=\"https:\/\/www.turbocrowd.it\/fr\/une-campagne-d-equity-crowdfunding-reussie\/\" target=\"_self\">faire de la campagne d'equity crowdfunding un succ\u00e8s<\/a> peuvent \u00eatre r\u00e9sum\u00e9es en 3 points :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e8s le d\u00e9but de la campagne, le temps disponible \u00e9tait tr\u00e8s court et il \u00e9tait impossible de structurer les activit\u00e9s de la pr\u00e9-foule ;<\/li>\n\n\n\n<li>seuil minimum difficile \u00e0 atteindre sans publics cibles pr\u00e9-engag\u00e9s et sans manifestations d'int\u00e9r\u00eat pr\u00e9alables ;<\/li>\n\n\n\n<li>p\u00e9riode de No\u00ebl, d'o\u00f9 des difficult\u00e9s de gestion et d'organisation des op\u00e9rations de vente.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong>Vous souhaitez discuter directement avec nos experts en crowdfunding du sujet que vous lisez ?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd peut vous r\u00e9v\u00e9ler toutes les ficelles du m\u00e9tier de crowdfunding, vous montrer les possibilit\u00e9s de collecte de capitaux qui s'offrent \u00e0 vous et vous fournir un soutien pratique pour mettre en place une campagne de crowdfunding r\u00e9ussie.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/fr\/reserver-une-consultation-gratuite-sur-le-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">R\u00e9servez un appel vid\u00e9o GRATUIT !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Turbo Crowd x Mosaic Spirits : solutions<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Afin d'aborder les probl\u00e8mes critiques \u00e9num\u00e9r\u00e9s ci-dessus et de rem\u00e9dier aux faiblesses de d\u00e9part, les professionnels de Turbo Crowd et l'\u00e9quipe de Mosaic Spirits ont d\u00e9ploy\u00e9 des<strong>solutions cibl\u00e9es<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Cr\u00e9ation d'un formulaire d'expression d'int\u00e9r\u00eat sur une <strong>page d'accueil<\/strong> d\u00e9di\u00e9e, o\u00f9 les personnes sont directement contact\u00e9es par des annonces afin d'amorcer le processus de vente ;<\/li>\n\n\n\n<li>l'implication imm\u00e9diate de l'\u00e9quipe de l'entreprise dans le pipeline de vente pour v\u00e9rifier la qualit\u00e9 des contacts \u00e9tablis ;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>publicit\u00e9<\/strong> uniquement sur Facebook dirig\u00e9e vers la page d'atterrissage ;<\/li>\n\n\n\n<li class=\"translation-block\">l'envoi d'e-mails automatiques et de bulletins d'information aux bases de donn\u00e9es des portails Il tuo Gin, Ginshop et Mosaico Spirits afin d'obtenir des manifestations d'int\u00e9r\u00eat ou des r\u00e9servations par t\u00e9l\u00e9phone ;<\/li>\n\n\n\n<li class=\"translation-block\">l'utilisation de <strong>Hubspot<\/strong> pour organiser les processus de vente, en triant les affaires en fonction du montant de l'investissement d\u00e9clar\u00e9 dans la manifestation d'int\u00e9r\u00eat et de l'estimation de la volont\u00e9 d'investir ;<\/li>\n\n\n\n<li class=\"translation-block\">la gestion des n\u00e9gociations sur la base d'un syst\u00e8me d'<strong>activit\u00e9s r\u00e9currentes<\/strong> afin d'avoir un contr\u00f4le maximal et de minimiser la dispersion, soit par des actions d'automatisation du marketing, soit par un contact direct de Mosaic Spirits par le biais d'e-mails, de messages et d'appels personnels ;<\/li>\n\n\n\n<li class=\"translation-block\">l'\u00e9tablissement d'une <strong>r\u00e9compense<\/strong> diff\u00e9renci\u00e9e par la r\u00e9duction de l'investissement.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Equity Crowdfunding Mosaic Spirits : r\u00e9sultats<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Les op\u00e9rations d\u00e9crites ont permis de surmonter les difficult\u00e9s initiales et de neutraliser les faiblesses : la campagne de crowdfunding s'est achev\u00e9e avec succ\u00e8s. Examinons les donn\u00e9es.<\/p>\n\n\n\n<p><strong>D\u00e9but de la campagne : 28 novembre 2022<\/strong><\/p>\n\n\n\n<p><strong>Fin de la campagne : 31 mars 2023<\/strong><\/p>\n\n\n\n<p><strong>Objectif minimum : 200 000<\/strong><\/p>\n\n\n\n<p><strong>Manifestations d'int\u00e9r\u00eat g\u00e9n\u00e9r\u00e9es sur la page d'accueil : 313<\/strong><\/p>\n\n\n\n<p><strong>Co\u00fbt moyen par manifestation d'int\u00e9r\u00eat : 38 euros<\/strong><\/p>\n\n\n\n<p class=\"translation-block\"><strong>R\u00e9servation d'appel : plus de 26% <\/strong>des personnes qui ont visit\u00e9 la page de r\u00e9servation d'appel avec l'\u00e9quipe de Mosaic Spirits ont effectu\u00e9 la r\u00e9servation.<\/p>\n\n\n\n<p><strong>Montant collect\u00e9 : 257 622 euros&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">Outre les capitaux lev\u00e9s, Mosaic Spirits a constitu\u00e9 une communaut\u00e9 d'une centaine d'investisseurs pr\u00eats \u00e0 suivre et \u00e0 soutenir l'\u00e9volution de l'entreprise et a obtenu une base de donn\u00e9es de contacts pr\u00e9cieux qui constitue un atout pour l'avenir. Cette exp\u00e9rience prouve que <a href=\"https:\/\/www.turbocrowd.it\/fr\/crowdfunding-2\/\" target=\"_self\">tout le monde peut faire du crowdfunding<\/a>, mais que chaque exp\u00e9rience est unique et qu'il faut respecter certaines conditions de base : sauter le pr\u00e9crowd est un probl\u00e8me qui, pour une entreprise moins structur\u00e9e et moins num\u00e9rique, aurait pu constituer un obstacle insurmontable, alors que dans le cas pr\u00e9sent, cela n'a pas emp\u00each\u00e9 le succ\u00e8s, m\u00eame si cela a demand\u00e9 plus de travail pendant la campagne et a affect\u00e9 les chances d'atteindre l'objectif maximum.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong><strong><strong><strong>Vous avez besoin d'aide pour pr\u00e9parer une campagne de crowdfunding r\u00e9ussie et rechercher des investisseurs potentiels pour votre projet ?<\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd peut vous accompagner tout au long du processus, de l'organisation de la pr\u00e9-foule \u00e0 la cl\u00f4ture de la collecte, en d\u00e9veloppant des strat\u00e9gies de marketing efficaces et innovantes pour promouvoir votre campagne de la meilleure fa\u00e7on possible.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/fr\/reserver-une-consultation-gratuite-sur-le-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">R\u00e9servez un appel vid\u00e9o GRATUIT !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Mosaic Spirits est une start-up innovante qui a brevet\u00e9 une nouvelle technique de production de gin et men\u00e9 une campagne de crowdfunding r\u00e9ussie au d\u00e9but de l'ann\u00e9e 2023.<\/p>","protected":false},"author":16,"featured_media":6364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[332],"tags":[94,99,38],"class_list":["post-6363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-storie-casi-studio-crowdfunding","tag-come-trovare-investitori","tag-crowdfunding-esempi","tag-strategie-di-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storie di successo: caso studio crowdfunding di Mosaico Spirits | Turbo Crowd<\/title>\n<meta name=\"description\" content=\"Mosaico Spirits \u00e8 una startup che nel 2023 ha condotto con successo una campagna di crowdfunding per rivoluzionare la produzione di gin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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