{"id":7117,"date":"2023-11-22T08:47:58","date_gmt":"2023-11-22T08:47:58","guid":{"rendered":"https:\/\/www.turbocrowd.it\/?p=7117"},"modified":"2024-10-12T14:22:11","modified_gmt":"2024-10-12T14:22:11","slug":"analyse-du-crowdfunding-sto","status":"publish","type":"post","link":"https:\/\/www.turbocrowd.it\/fr\/analyse-du-crowdfunding-sto\/","title":{"rendered":"Histoires de r\u00e9ussite : analyse du crowdfunding STO de Cam TV"},"content":{"rendered":"<p class=\"translation-block\"><strong>Cam.TV<\/strong> est une plateforme sociale d\u00e9di\u00e9e aux cr\u00e9ateurs et aux professionnels cr\u00e9\u00e9e dans le but de fournir un espace o\u00f9 ils peuvent publier et gagner de l'argent avec leur contenu. \u00c0 la base du projet se trouve l'id\u00e9e de connecter ceux qui recherchent du contenu avec ceux qui le cr\u00e9ent, en structurant un syst\u00e8me de r\u00e9mun\u00e9ration transparent gr\u00e2ce \u00e0 la <strong>blockchain<\/strong>, dans lequel non seulement l'achat de contenu ou de produits, mais aussi les likes et les interactions ont une valeur tangible.<\/p>\n\n\n\n<p class=\"translation-block\">Pour rendre possible ce type de mon\u00e9tisation directe des contenus, Cam.TV a cr\u00e9\u00e9 une <strong>cryptocurrency<\/strong> int\u00e9gr\u00e9e \u00e0 la plateforme, LKSCOIN (c'est-\u00e0-dire Likes Coin) pour r\u00e9mun\u00e9rer les cr\u00e9ateurs de contenus.<\/p>\n\n\n\n<p class=\"translation-block\">Le choix de la blockchain indiquait la volont\u00e9 pr\u00e9cise de s'identifier comme une plateforme ind\u00e9pendante et d\u00e9centralis\u00e9e d'\u00e9change de valeur entre utilisateurs et cr\u00e9ateurs, sans aucun interm\u00e9diaire. En effet, la principale caract\u00e9ristique de la blockchain est pr\u00e9cis\u00e9ment la d\u00e9centralisation.<\/p>\n\n\n\n<p class=\"translation-block\">Quel projet plus appropri\u00e9, alors, pour lancer la <strong>premi\u00e8re campagne de crowdfunding via Security Token Offering en Italie<\/strong> ? En 2021, Cam.TV, qui avait d\u00e9j\u00e0 conclu avec succ\u00e8s une campagne de crowdfunding trois ans plus t\u00f4t, a d\u00e9cid\u00e9 d'assumer pleinement sa nature innovante et num\u00e9rique et de lancer une campagne de financement via STO pour mettre en \u0153uvre les fonctionnalit\u00e9s de la plateforme et am\u00e9liorer la protection des droits d'auteur des cr\u00e9ateurs.<\/p>\n\n\n\n<p class=\"translation-block\">Les participants \u00e0 la campagne ont pu acheter des Cam Tokens, c'est-\u00e0-dire des <strong>jetons repr\u00e9sentant le droit de participer au chiffre d'affaires de l'entreprise<\/strong>.<\/p>\n\n\n\n<p class=\"translation-block\">Pour retrouver des informations sur <strong>ce qu'est un Security Token Offering<\/strong> et son fonctionnement, lisez <a href=\"https:\/\/www.turbocrowd.it\/fr\/signification-de-la-tokenisation\/\" target=\"_self\">notre article sur le sujet<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Avant le d\u00e9part : forces et faiblesses<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Cam.TV avait d\u00e9j\u00e0 l'exp\u00e9rience d'une campagne de <strong>crowdfunding<\/strong> et s'appr\u00eatait \u00e0 lancer une nouvelle campagne de collecte de fonds aux caract\u00e9ristiques in\u00e9dites, dans un cadre de march\u00e9 encombr\u00e9, f\u00e9roce et en constante \u00e9volution. L'ampleur de la <strong>r\u00e9volution num\u00e9rique<\/strong> propos\u00e9e \u00e9tait remarquable pour une entreprise qui n'avait que quelques ann\u00e9es d'existence derri\u00e8re elle, et les sujets abord\u00e9s \u00e9taient tr\u00e8s actuels et sensibles (en particulier la r\u00e9mun\u00e9ration des droits d'auteur en ligne). Ce sc\u00e9nario a d\u00e9termin\u00e9 des forces et des faiblesses importantes.<\/p>\n\n\n\n<p><strong>Points forts :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>communaut\u00e9 de la campagne de crowdfunding<\/li>\n\n\n\n<li>l'actualit\u00e9 du projet<\/li>\n\n\n\n<li>l'accessibilit\u00e9 de la plate-forme<\/li>\n\n\n\n<li>l'innovation en fonction des tendances actuelles<\/li>\n\n\n\n<li>d\u00e9sinterm\u00e9diation organis\u00e9e et transparente<\/li>\n\n\n\n<li>une grande quantit\u00e9 de mat\u00e9riel m\u00e9diatique&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Faiblesses :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>un langage potentiellement compliqu\u00e9<\/li>\n\n\n\n<li>la suspicion entourant les crypto-monnaies<\/li>\n\n\n\n<li>forte densit\u00e9 de concurrents sociaux \u00e9tablis<\/li>\n\n\n\n<li>besoins d'une base d'utilisateurs tr\u00e8s large<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Crowdfunding Cam.TV : aspects critiques<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">L'examen du paragraphe pr\u00e9c\u00e9dent montre clairement comment <strong>Cam.TV<\/strong> a eu besoin du soutien du professionnalisme de <strong>Turbo Crowd<\/strong> pour affronter un projet de crowdfunding qui \u00e9tait avant tout compliqu\u00e9 par sa port\u00e9e innovante, \u00e0 la fois dans les modalit\u00e9s de la collecte et dans le service lui-m\u00eame. Le choix de la plateforme pour la campagne s'est port\u00e9 sur l'autrichien <strong>Black Manta<\/strong>, parce qu'en Italie il n'y avait pas encore de portails de crowdfunding sp\u00e9cialis\u00e9s dans le sujet du Security Token Offering et parce que Cam.TV visait l'internationalisation d\u00e8s le d\u00e9but.<\/p>\n\n\n\n<p>Ces circonstances ont donn\u00e9 lieu \u00e0 des critiques importantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>la gestion des op\u00e9rations sur une plate-forme \u00e9trang\u00e8re&nbsp;<\/li>\n\n\n\n<li class=\"translation-block\">la division des flux d'activit\u00e9s de commercialisation entre les investisseurs institutionnels et les investisseurs individuels (<a href=\"https:\/\/www.turbocrowd.it\/fr\/exigences-relatives-aux-investisseurs-professionnels\/\" target=\"_self\">aujourd'hui sophistiqu\u00e9s et non sophistiqu\u00e9s<\/a>) et entre les Italiens et les \u00e9trangers.<\/li>\n\n\n\n<li>l'adaptation de l'offre (langue, structure et conformit\u00e9 juridique) aux diff\u00e9rents pays cibles<\/li>\n\n\n\n<li>la communication de la nouveaut\u00e9 que repr\u00e9sente le STO.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong>Vous souhaitez discuter directement avec nos experts en crowdfunding du sujet que vous lisez ?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd peut vous r\u00e9v\u00e9ler toutes les ficelles du m\u00e9tier de crowdfunding, vous montrer les possibilit\u00e9s de collecte de capitaux qui s'offrent \u00e0 vous et vous fournir un soutien pratique pour mettre en place une campagne de crowdfunding r\u00e9ussie.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/fr\/reserver-une-consultation-gratuite-sur-le-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">R\u00e9servez un appel vid\u00e9o GRATUIT !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Turbo Crowd x Cam.TV<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">&lt;Les professionnels de Turbo Crowd et l&#039;\u00e9quipe de Cam.TV<\/strong> ont d'abord mis en \u0153uvre un flux d'offres diff\u00e9renci\u00e9 en quatre langues et pour deux profils d'investisseurs (particuliers et institutionnels), en essayant de rendre aussi simple que possible un processus qui pouvait sembler compliqu\u00e9 pour l'utilisateur et qui n\u00e9cessitait de nombreux ajustements logiciels tant du c\u00f4t\u00e9 de Cam.TV que du c\u00f4t\u00e9 de la plateforme autrichienne Black Manta.<\/p>\n\n\n\n<p class=\"translation-block\">Voici les principales activit\u00e9s men\u00e9es pour structurer une op\u00e9ration de marketing aussi large g\u00e9ographiquement que possible, avec une forte caract\u00e9risation innovante mais en m\u00eame temps compr\u00e9hensible pour les nouveaux venus de la blockchain, et visant \u00e0 la fois les cr\u00e9ateurs potentiels et les utilisateurs potentiels :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cr\u00e9ation d'un portail Cam.TV consacr\u00e9 \u00e0 la campagne<\/li>\n\n\n\n<li>la r\u00e9partition du flux d'utilisateurs particuliers et institutionnels entre le portail Cam.TV et la plateforme Black Manta pour l'ex\u00e9cution des ordres d'achat<\/li>\n\n\n\n<li>l'utilisation d'aimants \u00e0 prospects gratuits tels que les webinaires<\/li>\n\n\n\n<li>l'utilisation d'aimants \u00e0 prospects payants tels que le livre \u00e9crit par le fondateur de Cam.TV (premiers chapitres gratuits) pour les cr\u00e9ateurs<\/li>\n\n\n\n<li>strat\u00e9gie de l'entonnoir \u00e0 livres pour vendre des livres en tant que produit d'appel afin d'inciter les gens \u00e0 investir dans la campagne<\/li>\n\n\n\n<li>publicit\u00e9 payante sur Facebook, Google et LinkedIn<\/li>\n\n\n\n<li>plan \u00e9ditorial organique sur les m\u00e9dias sociaux de l'entreprise<\/li>\n\n\n\n<li>la mise en \u0153uvre d'applications de gestion de la relation client (CRM) pour g\u00e9rer les donn\u00e9es des clients potentiels acquis.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Crowdfunding Cam.TV with Security Token Offering : results (en anglais)<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">La campagne <strong>Security Token Offering<\/strong> de Cam.TV<\/strong> a d\u00e9but\u00e9 en juin 2021 et s'est achev\u00e9e avec succ\u00e8s en d\u00e9cembre de la m\u00eame ann\u00e9e. Les Security Tokens mis en vente par la soci\u00e9t\u00e9 avaient une valeur nominale de 1,25 EUR chacun et la souscription minimale \u00e9tait de 800 pi\u00e8ces.<\/p>\n\n\n\n<p>Quelques donn\u00e9es sur la collecte :<\/p>\n\n\n\n<p>Investisseurs : 5 492<\/p>\n\n\n\n<p>Jetons distribu\u00e9s : 15 000 000<\/p>\n\n\n\n<p>Valeur nominale des jetons attribu\u00e9s : 19 000 000 \u20ac.<\/p>\n\n\n\n<p>Outre le r\u00e9sultat financier, la campagne a permis \u00e0 Cam.TV d'entrer en contact avec de nombreux cr\u00e9ateurs potentiels, indispensables pour alimenter la plateforme en contenu et en abonnements, ainsi qu'avec des utilisateurs potentiels d\u00e9sireux de trouver plus facilement le contenu qu'ils recherchent en ligne.<\/p>\n\n\n\n<p class=\"translation-block\">Le caract\u00e8re innovant de l'op\u00e9ration lui a \u00e9galement conf\u00e9r\u00e9 une grande visibilit\u00e9 dans les m\u00e9dias.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong><strong><strong><strong>Vous avez besoin d'aide pour pr\u00e9parer une campagne de crowdfunding r\u00e9ussie et rechercher des investisseurs potentiels pour votre projet ?<\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd peut vous accompagner tout au long du processus, de l'organisation de la pr\u00e9-foule \u00e0 la cl\u00f4ture de la collecte, en d\u00e9veloppant des strat\u00e9gies de marketing efficaces et innovantes pour promouvoir votre campagne de la meilleure fa\u00e7on possible.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/fr\/reserver-une-consultation-gratuite-sur-le-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">R\u00e9servez un appel vid\u00e9o GRATUIT !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cam.TV est une plateforme sociale d\u00e9di\u00e9e aux cr\u00e9ateurs et aux professionnels, cr\u00e9\u00e9e dans le but de leur fournir un espace o\u00f9 ils peuvent publier et gagner de l'argent avec leur contenu. En 2021, elle lance une campagne de financement via STO pour mettre en \u0153uvre les fonctionnalit\u00e9s de la plateforme et am\u00e9liorer la protection des droits d'auteur pour les cr\u00e9ateurs. <\/p>","protected":false},"author":16,"featured_media":7118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[332],"tags":[391,38],"class_list":["post-7117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-storie-casi-studio-crowdfunding","tag-cliente","tag-strategie-di-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storie di successo: analisi crowdfunding STO di Cam TV | Turbo Crowd<\/title>\n<meta name=\"description\" content=\"Nel 2021 Cam.TV avvia una campagna di crowdfunding tramite Security Token Offering per migliorare la piattaforma per creator di contenuti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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