{"id":7485,"date":"2023-12-14T10:56:40","date_gmt":"2023-12-14T10:56:40","guid":{"rendered":"https:\/\/www.turbocrowd.it\/?p=7485"},"modified":"2024-12-02T16:31:09","modified_gmt":"2024-12-02T16:31:09","slug":"recompenser-les-investisseurs","status":"publish","type":"post","link":"https:\/\/www.turbocrowd.it\/fr\/recompenser-les-investisseurs\/","title":{"rendered":"Comment utiliser les r\u00e9compenses pour trouver des investisseurs dans le cadre du crowdfunding?"},"content":{"rendered":"<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-439471ae\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable des mati\u00e8res\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#cos\u00e8-il-reward\" class=\"uagb-toc-link__trigger\">Qu'est-ce qu'une r\u00e9compense ?<\/a><li class=\"uagb-toc__list\"><a href=\"#perch\u00e9-usare-i-reward-per-la-campagna-di-crowdfunding\" class=\"uagb-toc-link__trigger\">Pourquoi utiliser des r\u00e9compenses pour votre campagne de crowdfunding ?<\/a><li class=\"uagb-toc__list\"><a href=\"#come-costruire-un-reward-per-trovare-investitori\" class=\"uagb-toc-link__trigger\">Comment cr\u00e9er une r\u00e9compense pour trouver des investisseurs<\/a><li class=\"uagb-toc__list\"><a href=\"#esempi-pratici\" class=\"uagb-toc-link__trigger\">Exemples pratiques<\/a><li class=\"uagb-toc__list\"><a href=\"#vuoi-approfondire-direttamente-con-i-nostri-esperti-di-crowdfunding-largomento-di-cui-stai-leggendo\" class=\"uagb-toc-link__trigger\">Vous souhaitez discuter directement avec nos experts en crowdfunding du sujet que vous lisez ?<\/a><li class=\"uagb-toc__list\"><a href=\"#hai-bisogno-di-supporto-perpreparare-una-campagna-di-crowdfunding-di-successo-e-cercare-potenziali-investitori-per-il-tuo-progetto\" class=\"uagb-toc-link__trigger\">Vous avez besoin d'aide pour pr\u00e9parer une campagne de crowdfunding r\u00e9ussie et rechercher des investisseurs potentiels pour votre projet ?<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">La <strong>r\u00e9compense<\/strong> est un outil essentiel pour rendre la recherche d'investisseurs efficace et efficiente dans tous les types de campagnes de crowdfunding. Si, en effet, dans le <a href=\"https:\/\/www.turbocrowd.it\/fr\/reward-crowdfunding\/\" target=\"_self\">reward crowdfunding<\/a> elle constitue le c\u0153ur m\u00eame de la campagne - comme son nom l'indique ais\u00e9ment -, dans l'equity et le lending crowdfunding, la r\u00e9compense ne joue pas un r\u00f4le moindre car elle repr\u00e9sente l'un des principaux <strong>leviers d'investissement<\/strong> \u00e0 proposer aux investisseurs potentiels.<\/p>\n\n\n\n<p class=\"translation-block\">La <strong>r\u00e9compense<\/strong>, litt\u00e9ralement \"prix\", \"r\u00e9compense\", est un \u00e9l\u00e9ment cl\u00e9 de la r\u00e9ponse \u00e0 la question \"<a href=\"https:\/\/www.turbocrowd.it\/fr\/pourquoi-investir-dans-le-crowdfunding\/\" target=\"_self\">pourquoi devrais-je investir dans votre campagne de crowdfunding?<\/a>\". En lisant ce dernier article, en fait, il devient clair comment un bon plan d'affaires (que peu ouvriront), une id\u00e9e innovante et la perspective d'un bon retour financier (sur lequel il n'y a aucune certitude) ne sont pas suffisants pour convaincre les gens de devenir des <strong>investisseurs en crowdfunding<\/strong>. Il faut quelque chose de plus imm\u00e9diat et de plus exclusif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu'est-ce qu'une r\u00e9compense ?<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">La <strong>r\u00e9compense<\/strong> est une r\u00e9compense propos\u00e9e comme incitation aux investisseurs potentiels pour les convaincre de <strong>participer \u00e0 la campagne de crowdfunding<\/strong> et de le faire le plus t\u00f4t possible. C'est un levier \u00e0 utiliser d\u00e8s la phase <a href=\"https:\/\/www.turbocrowd.it\/fr\/precrowd\/\" target=\"_self\">precrowd<\/a> pour inciter les gens \u00e0 soumettre des manifestations d'int\u00e9r\u00eat, puis \u00e0 utiliser pendant la campagne pour les inciter \u00e0 investir.<\/p>\n\n\n\n<p>Cette r\u00e9compense doit pr\u00e9senter certaines caract\u00e9ristiques indispensables :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Int\u00e9r\u00eat pour les clients cibles ou les clients potentiels du produit\/service de l'entreprise<\/li>\n\n\n\n<li>Exclusivit\u00e9<\/li>\n\n\n\n<li>D\u00e9lai.<\/li>\n<\/ul>\n\n\n\n<p>Ces caract\u00e9ristiques sont indispensables pour les raisons suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">car nous savons que les meilleurs investisseurs dans une campagne de crowdfunding sont les <a href=\"https:\/\/www.turbocrowd.it\/fr\/recherche-dinvestisseurs-pour-les-entreprises-en-phase-de-demarrage\/\" target=\"_self\">clients ou clients potentiels<\/a> de l'entreprise offrante ;<\/li>\n\n\n\n<li class=\"translation-block\">parce que la r\u00e9compense doit donner au b\u00e9n\u00e9ficiaire un sentiment de privil\u00e8ge et ne pas \u00eatre accessible autrement que par l'investissement, elle doit susciter un <strong>d\u00e9sir qui ne peut \u00eatre satisfait autrement que par la participation \u00e0 la campagne de crowdfunding<\/strong> ;<\/li>\n\n\n\n<li class=\"translation-block\">parce qu'il est important de mettre en place le compteur de la campagne d\u00e8s l'ouverture de la collecte, afin de <strong>d\u00e9clencher l'effet de troupeau<\/strong> et de donner une bonne impression \u00e0 ceux qui arrivent sur la page de la campagne, la r\u00e9compense doit donc les inciter \u00e0 investir en premier.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">Il existe <strong>trois types de r\u00e9compenses<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>du produit\/service<\/li>\n\n\n\n<li>exp\u00e9rientiel<\/li>\n\n\n\n<li>\u00e9conomique.<\/li>\n<\/ul>\n\n\n\n<p>L'un n'exclut pas l'autre, au contraire : les diff\u00e9rents types de r\u00e9compenses doivent \u00eatre combin\u00e9s pour offrir des r\u00e9compenses diff\u00e9rentes en fonction de la rapidit\u00e9 et de l'importance de l'investissement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi utiliser des r\u00e9compenses pour votre campagne de crowdfunding ?<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Le m\u00e9canisme de <strong>r\u00e9compense<\/strong> est motiv\u00e9 par une dynamique psychologique de base : un investissement est une action d\u00e9licate, qui a des cons\u00e9quences directes et importantes pour celui qui l'effectue, et qui n\u00e9cessite donc g\u00e9n\u00e9ralement un long processus de prise de d\u00e9cision et la possibilit\u00e9 de d\u00e9velopper la confiance dans la contrepartie ; en outre, le crowdfunding est une modalit\u00e9 d'investissement non conventionnelle, avec laquelle beaucoup ne sont pas encore familiaris\u00e9s, dont le niveau de risque est souvent plus \u00e9lev\u00e9 que celui des instruments financiers traditionnels, et dont les perspectives de rendement sont \u00e0 long terme. Ces deux derniers aspects sont att\u00e9nu\u00e9s dans le cas du crowdfunding de pr\u00eat, mais l'analyse g\u00e9n\u00e9rale reste valable.<\/p>\n\n\n\n<p class=\"translation-block\">Pour rendre la proposition d'investissement convaincante, il est donc n\u00e9cessaire d'offrir un <strong>retour imm\u00e9diat<\/strong>, une r\u00e9compense imm\u00e9diatement tangible qui att\u00e9nue le risque per\u00e7u de la transaction et augmente <strong>l'int\u00e9r\u00eat pour la campagne de crowdfunding<\/strong>.<\/p>\n\n\n\n<p>En r\u00e8gle g\u00e9n\u00e9rale, personne ne veut \u00eatre le premier \u00e0 faire quelque chose. On est plus enclin \u00e0 agir lorsque quelqu'un d'autre a donn\u00e9 l'exemple en premier, validant ainsi l'action. C'est le fameux principe du \"restaurant plein, restaurant vide\" : on est plus enclin \u00e0 entrer dans un restaurant rempli de personnes qui l'ont d\u00e9j\u00e0 choisi.<\/p>\n\n\n\n<p class=\"translation-block\">Une <strong>crowdfunding campaign<\/strong> avec une page en ligne dont le compteur est arr\u00eat\u00e9 \u00e0 z\u00e9ro n'incite pas les gens \u00e0 participer, c'est pourquoi il est crucial de constituer un noyau dur de personnes pr\u00eates \u00e0 investir en premier lieu dans la phase de pr\u00e9crowd. Comment ? En offrant <strong>une r\u00e9compense unique<\/strong> accessible uniquement \u00e0 ceux qui investissent dans les premi\u00e8res 24 heures (ou dans d'autres unit\u00e9s de temps similaires) et en d\u00e9clenchant le FOMO (fear of missing out).<\/p>\n\n\n\n<p class=\"translation-block\">Enfin, la r\u00e9compense est \u00e9galement ce qui permet de proposer des produits d'entr\u00e9e de gamme pour exploiter le m\u00e9canisme de <a href=\"https:\/\/www.turbocrowd.it\/fr\/referral-marketing-crowdfunding\/\" target=\"_self\">marketing de r\u00e9f\u00e9rence<\/a> en tant que strat\u00e9gie suppl\u00e9mentaire pour attirer les investisseurs vers la campagne.<\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong>Vous souhaitez discuter directement avec nos experts en crowdfunding du sujet que vous lisez ?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd peut vous r\u00e9v\u00e9ler toutes les ficelles du m\u00e9tier de crowdfunding, vous montrer les possibilit\u00e9s de collecte de capitaux qui s'offrent \u00e0 vous et vous fournir un soutien pratique pour mettre en place une campagne de crowdfunding r\u00e9ussie.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/fr\/reserver-une-consultation-gratuite-sur-le-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">R\u00e9servez un appel vid\u00e9o GRATUIT !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment cr\u00e9er une r\u00e9compense pour trouver des investisseurs<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Nous avons d\u00e9j\u00e0 soulign\u00e9 les caract\u00e9ristiques qu'une bonne <strong>r\u00e9compense<\/strong> doit poss\u00e9der.<\/p>\n\n\n\n<p class=\"translation-block\">Afin d'\u00e9laborer l'offre de r\u00e9compense la plus efficace, il est tout d'abord n\u00e9cessaire d'identifier les r\u00e9compenses qui peuvent \u00eatre les plus attrayantes pour le public cible d'investisseurs potentiels. Une fois la liste \u00e9tablie, il faut \u00e9liminer les options qui ne sont pas viables pour les comptes de l'entreprise, par rapport aux b\u00e9n\u00e9fices escompt\u00e9s, en tenant compte \u00e9galement des co\u00fbts et des charges de r\u00e9alisation, d'exp\u00e9dition, de d\u00e9caissement, m\u00eame \u00e0 long terme.<\/p>\n\n\n\n<p class=\"translation-block\">Apr\u00e8s avoir \u00e9tabli les r\u00e9compenses \u00e0 proposer, il est temps de construire l'offre, en \u00e9laborant les <strong>conditions \u00e0 remplir pour obtenir chaque type de r\u00e9compense<\/strong> et en les combinant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>des r\u00e9compenses plus importantes pour ceux qui investissent apr\u00e8s avoir manifest\u00e9 leur int\u00e9r\u00eat lors du pr\u00e9crowd ;<\/li>\n\n\n\n<li>des r\u00e9compenses plus importantes pour ceux qui ont manifest\u00e9 leur int\u00e9r\u00eat parmi les premiers lors du pr\u00e9crowd ;<\/li>\n\n\n\n<li>la r\u00e9compense la plus importante pour ceux qui expriment leur int\u00e9r\u00eat pour un montant d'investissement sp\u00e9cifique et le convertissent ensuite ;<\/li>\n\n\n\n<li>des r\u00e9compenses diversifi\u00e9es pour les investissements sup\u00e9rieurs et inf\u00e9rieurs \u00e0 certains chiffres ;<\/li>\n\n\n\n<li>des r\u00e9compenses diversifi\u00e9es pour les investissements effectu\u00e9s avant et apr\u00e8s une certaine date de campagne.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">La morale est la suivante : <strong>plus t\u00f4t vous montrez de l'int\u00e9r\u00eat, plus t\u00f4t vous investissez, meilleures seront les r\u00e9compenses que vous obtiendrez.<\/strong>.<\/p>\n\n\n\n<p class=\"translation-block\">Il est important que les diff\u00e9rences entre les diverses r\u00e9compenses soient claires et qu'il y ait des diff\u00e9rences substantielles entre les r\u00e9compenses propos\u00e9es lors de la phase de pr\u00e9-candidature et celles propos\u00e9es pendant la campagne. Le respect et la transparence envers les parties prenantes doivent toujours \u00eatre les <strong>principes directeurs de la construction et de la communication des r\u00e9compenses<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Exemples pratiques<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Les <strong>types de r\u00e9compense<\/strong> qui peuvent \u00eatre utilis\u00e9s pour attirer les investisseurs dans une campagne de crowdfunding d\u00e9pendent de nombreux \u00e9l\u00e9ments :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>produit\/service vendu par l'entreprise<\/li>\n\n\n\n<li>mod\u00e8le d'entreprise<\/li>\n\n\n\n<li>caract\u00e9ristiques des investisseurs potentiels<\/li>\n\n\n\n<li>les ressources disponibles.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">Voici quelques exemples de <strong>r\u00e9compenses produits<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>produit compl\u00e9mentaire<\/li>\n\n\n\n<li>produit personnalis\u00e9<\/li>\n\n\n\n<li>aper\u00e7u du produit<\/li>\n\n\n\n<li>gadgets de marque<\/li>\n\n\n\n<li>accessoires li\u00e9s au produit<\/li>\n\n\n\n<li>les remises sur les produits (uniques, \u00e0 vie, r\u00e9currentes)<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">Exemples de <strong>r\u00e9compense de services<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>service gratuit<\/li>\n\n\n\n<li>service personnalis\u00e9<\/li>\n\n\n\n<li>service de pr\u00e9visualisation<\/li>\n\n\n\n<li>la preuve d'autres services offerts par l'entreprise ou ses partenaires<\/li>\n\n\n\n<li>cr\u00e9dit \u00e0 utiliser pour l'achat du service<\/li>\n\n\n\n<li>passer au service premium<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">Exemples de <strong>r\u00e9compenses exp\u00e9rientielles<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>appels ou r\u00e9unions avec l'\u00e9quipe ou le directeur g\u00e9n\u00e9ral de l'entreprise<\/li>\n\n\n\n<li>\u00e9v\u00e9nement d\u00e9di\u00e9<\/li>\n\n\n\n<li>la participation \u00e0 des s\u00e9ances de r\u00e9flexion au sein de l'entreprise<\/li>\n\n\n\n<li>visite des sites de production<\/li>\n\n\n\n<li>la participation \u00e0 des tests de produits<\/li>\n\n\n\n<li>l'inclusion dans la campagne de marketing<\/li>\n\n\n\n<li>pr\u00e9sentation des partenaires strat\u00e9giques<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">Exemples de <strong>r\u00e9compenses financi\u00e8res<\/strong> (qui, contrairement aux pr\u00e9c\u00e9dentes, doivent \u00eatre ratifi\u00e9es par un notaire) :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">d\u00e9cote sur la <a href=\"https:\/\/it.wikipedia.org\/wiki\/Pre-money_valuation\" target=\"_self\">valeur pr\u00e9-mon\u00e9taire<\/a> et donc sur le prix de l'action<\/li>\n\n\n\n<li>r\u00e9duction des investissements pour les membres existants (utile dans le cas d'une deuxi\u00e8me campagne de crowdfunding)<\/li>\n\n\n\n<li>remise sur investissement pour ceux qui investissent \u00e0 partir d'un certain montant<\/li>\n<\/ul>\n\n\n\n<p>Aucune de ces listes n'est exhaustive : la limite de la cr\u00e9ation de r\u00e9compenses n'est que l'imagination du service marketing (et la loi, et la faisabilit\u00e9, bien s\u00fbr !).<\/p>\n\n\n\n\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong><strong><strong><strong>Vous avez besoin d'aide pour pr\u00e9parer une campagne de crowdfunding r\u00e9ussie et rechercher des investisseurs potentiels pour votre projet ?<\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd peut vous accompagner tout au long du processus, de l'organisation de la pr\u00e9-foule \u00e0 la cl\u00f4ture de la collecte, en d\u00e9veloppant des strat\u00e9gies de marketing efficaces et innovantes pour promouvoir votre campagne de la meilleure fa\u00e7on possible.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/fr\/reserver-une-consultation-gratuite-sur-le-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">R\u00e9servez un appel vid\u00e9o GRATUIT !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les r\u00e9compenses sont un outil essentiel pour rendre la recherche d'investisseurs efficace et efficiente dans tous les types de campagnes de crowdfunding.<\/p>","protected":false},"author":16,"featured_media":7486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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