{"id":7868,"date":"2024-01-30T11:17:20","date_gmt":"2024-01-30T11:17:20","guid":{"rendered":"https:\/\/www.turbocrowd.it\/?p=7868"},"modified":"2024-12-02T12:08:53","modified_gmt":"2024-12-02T12:08:53","slug":"pro-versus-crowdfunding","status":"publish","type":"post","link":"https:\/\/www.turbocrowd.it\/fr\/pro-versus-crowdfunding\/","title":{"rendered":"Avantages et inconv\u00e9nients du crowdfunding"},"content":{"rendered":"<p class=\"translation-block\">&lt;Le crowdfunding<\/strong> est un outil financier et marketing qui repr\u00e9sente une activit\u00e9 tr\u00e8s exigeante et significative dans la vie d'une entreprise, il peut donc in\u00e9vitablement avoir des <strong>pro et des cons<\/strong>. Ceux-ci d\u00e9pendent dans une large mesure, plut\u00f4t que de l'instrument lui-m\u00eame, de l'utilisation qui en est faite, de la sensibilisation de ceux qui y ont recours et du type d'entreprise concern\u00e9.<\/p>\n\n\n\n<p class=\"translation-block\">Conna\u00eetre <strong>les avantages et les inconv\u00e9nients du crowdfunding<\/strong> est utile pour avoir une id\u00e9e plus claire de ce que signifie le crowdfunding, pour comprendre s'il est adapt\u00e9 \u00e0 ses besoins, et pour commencer cette exp\u00e9rience pr\u00e9par\u00e9 \u00e0 \u00e9viter les <a href=\"https:\/\/www.turbocrowd.it\/fr\/risques-lies-au-financement-participatif-equity-crowdfunding\/\" target=\"_blank\" rel=\"noreferrer noopener\">erreurs les plus courantes<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Crowdfunding : les avantages<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\"><strong>Les avantages du crowdfunding<\/strong> d\u00e9coulent principalement de sa grande accessibilit\u00e9 et de son potentiel de marketing. Examinons-les un par un.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><a href=\"https:\/\/www.turbocrowd.it\/fr\/crowdfunding-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tout le monde peut faire du crowdfunding (ou presque)<\/a> : c'est un outil extr\u00eamement flexible qui peut \u00eatre adapt\u00e9 \u00e0 diff\u00e9rents besoins, points de d\u00e9part et d'arriv\u00e9e. Les start-ups, les PME, les entreprises matures peuvent toutes faire du crowdfunding, de diff\u00e9rentes mani\u00e8res.<\/li>\n\n\n\n<li class=\"translation-block\">Il est beaucoup plus <strong>accessible<\/strong> que le canal bancaire en tant qu'instrument financier : il est plus d\u00e9mocratique et plus m\u00e9ritocratique et augmente les chances de<strong>croissance des petites et moyennes entreprises<\/strong>, qui repr\u00e9sentent le tissu de l'esprit d'entreprise en Italie.<\/li>\n\n\n\n<li class=\"translation-block\">Il s'agit d'une op\u00e9ration <strong>plus rapide<\/strong> que la demande d'un pr\u00eat bancaire ou d'un financement par l'interm\u00e9diaire d'investisseurs professionnels tels que les business angels et les fonds.<\/li>\n\n\n\n<li>C'est un m\u00e9gaphone : il vous permet d'atteindre une multitude de personnes qui ne seraient pas joignables d'une autre mani\u00e8re (ou qui le seraient beaucoup plus difficilement).<\/li>\n\n\n\n<li class=\"translation-block\">Il s'agit donc d'un puissant <strong>outil de marketing<\/strong> : faire une campagne de crowdfunding signifie faire parler non seulement d'un projet, mais aussi de la marque dans son ensemble, sur de nombreux canaux en m\u00eame temps, avec une vitrine en ligne suppl\u00e9mentaire au site web de l'entreprise, et avec des offres uniques et limit\u00e9es dans le temps \u00e0 proposer.<\/li>\n\n\n\n<li class=\"translation-block\">Il augmente la <strong>comp\u00e9titivit\u00e9<\/strong> : il n'y a pratiquement pas deux entreprises concurrentes qui m\u00e8nent une campagne de crowdfunding en m\u00eame temps, vous disposez donc d'un champ libre pour vous pr\u00e9senter avec plus de visibilit\u00e9 et pour vous distinguer.<\/li>\n\n\n\n<li class=\"translation-block\">Les <a href=\"https:\/\/www.turbocrowd.it\/fr\/les-types-de-crowdfunding\/\" target=\"_blank\" rel=\"noreferrer noopener\">diff\u00e9rents types<\/a> (fonds propres, pr\u00eats, r\u00e9compenses, etc.) permettent de r\u00e9pondre \u00e0 diff\u00e9rents objectifs et \u00e9tapes de la vie d'une entreprise.<\/li>\n\n\n\n<li class=\"translation-block\">Il s'agit d'un moyen alternatif et peu co\u00fbteux de r\u00e9aliser un <strong>test de march\u00e9<\/strong>, de recueillir des commentaires et de valider un mod\u00e8le d'entreprise, tout en levant des capitaux.<\/li>\n\n\n\n<li class=\"translation-block\">Cr\u00e9ation d'une communaut\u00e9 et d'une implication : les investisseurs d'une campagne de crowdfunding font partie d'une <strong>communaut\u00e9<\/strong> qui s'int\u00e9resse de pr\u00e8s \u00e0 l'entreprise et soutient son succ\u00e8s \u00e0 long terme.<\/li>\n\n\n\n<li class=\"translation-block\">Il \u00e9largit le <strong>r\u00e9seau professionnel<\/strong> de l'entreprise et permet \u00e9galement d'acqu\u00e9rir de nouvelles comp\u00e9tences et connaissances.<\/li>\n\n\n\n<li>Elle permet de fixer en amont les conditions de mobilisation des capitaux, plut\u00f4t que de les soumettre \u00e0 celles fix\u00e9es par d'autres.<\/li>\n\n\n\n<li class=\"translation-block\">Il am\u00e9liore la <strong>r\u00e9putation financi\u00e8re<\/strong> de l'entreprise, facilitant l'obtention d'autres financements et, dans le cas de l'equity crowdfunding,<a href=\"https:\/\/www.turbocrowd.it\/fr\/crowdlisting\/\" target=\"_blank\" rel=\"noreferrer noopener\"> l'acc\u00e8s au march\u00e9 r\u00e9glement\u00e9<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">Il am\u00e9liore l'exp\u00e9rience professionnelle de l'\u00e9quipe.<\/li>\n<\/ul>\n\n\n\n<p>Cette longue liste d'avantages montre clairement que le crowdfunding n'est pas une simple transaction financi\u00e8re, mais une v\u00e9ritable strat\u00e9gie de croissance globale pour une entreprise.<\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong>Vous souhaitez discuter directement avec nos experts en crowdfunding du sujet que vous lisez ?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd peut vous r\u00e9v\u00e9ler toutes les ficelles du m\u00e9tier de crowdfunding, vous montrer les possibilit\u00e9s de collecte de capitaux qui s'offrent \u00e0 vous et vous fournir un soutien pratique pour mettre en place une campagne de crowdfunding r\u00e9ussie.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/fr\/reserver-une-consultation-gratuite-sur-le-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">R\u00e9servez un appel vid\u00e9o GRATUIT !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Crowdfunding : les inconv\u00e9nients<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Comme toutes les activit\u00e9s commerciales, le crowdfunding peut pr\u00e9senter des inconv\u00e9nients auxquels vous \u00eates expos\u00e9, mais que vous pouvez en grande partie pr\u00e9voir et contr\u00f4ler si vous abordez cette exp\u00e9rience avec la bonne pr\u00e9paration.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">En cas de <strong>faillite<\/strong>, du temps, de l'argent et des ressources mat\u00e9rielles et immat\u00e9rielles sont perdus.<\/li>\n\n\n\n<li class=\"translation-block\">Le risque d'\u00e9chec expose \u00e9galement \u00e0 une possible <strong>atteinte \u00e0 la r\u00e9putation<\/strong>, qui peut conduire \u00e0 une perte de cr\u00e9dibilit\u00e9 de l'entreprise.<\/li>\n\n\n\n<li>L'exposition et la visibilit\u00e9 offertes par une campagne de crowdfunding amplifient toute erreur de communication.<\/li>\n\n\n\n<li class=\"translation-block\">La <strong>divulgation d'informations sensibles sur l'entreprise<\/strong> pourrait \u00eatre exploit\u00e9e par des concurrents.<\/li>\n\n\n\n<li class=\"translation-block\">En particulier dans le cas de l'equity crowdfunding, tout manquement \u00e0 la r\u00e9glementation peut entra\u00eener des <strong>sanctions juridiques<\/strong>.<\/li>\n\n\n\n<li>Les erreurs de communication et de gestion des relations peuvent nuire \u00e0 la communaut\u00e9 et susciter la m\u00e9fiance.&nbsp;<\/li>\n\n\n\n<li>Dans le cas du financement participatif (reward crowdfunding), le fait de ne pas donner aux donateurs ce qui a \u00e9t\u00e9 promis peut donner lieu \u00e0 des poursuites judiciaires (en plus de l'atteinte \u00e0 la r\u00e9putation).<\/li>\n\n\n\n<li class=\"translation-block\">Le <strong>co\u00fbt du capital<\/strong> peut s'av\u00e9rer \u00e9lev\u00e9 si l'on sous-estime le <a href=\"https:\/\/www.turbocrowd.it\/fr\/cout-du-crowdfunding\/\" target=\"_blank\" rel=\"noreferrer noopener\">co\u00fbt du crowdfunding<\/a> et la pr\u00e9paration n\u00e9cessaire.<\/li>\n\n\n\n<li class=\"translation-block\">Dans le cas de l'equity crowdfunding, l'entr\u00e9e d'un si grand nombre de nouveaux actionnaires dans l'entreprise peut entra\u00eener des probl\u00e8mes de <strong>gouvernance<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Ces risques font en partie partie du jeu, et peuvent en partie \u00eatre \u00e9vit\u00e9s par une pr\u00e9paration ad\u00e9quate.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment v\u00e9rifier les avantages et les inconv\u00e9nients du crowdfunding ?<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">Pour <a href=\"https:\/\/www.turbocrowd.it\/fr\/une-campagne-dequity-crowdfunding-reussie\/\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9ussir une campagne d'equity crowdfunding<\/a> en profitant de tous ses avantages et en \u00e9vitant ses inconv\u00e9nients, il faut d'abord comprendre l'instrument que vous avez entre les mains. Qu'il s'agisse d'equity, de lending, de reward ou m\u00eame de STO, la premi\u00e8re chose \u00e0 faire est de l'\u00e9tudier : \u00e9tudier ses m\u00e9canismes, \u00e9tudier les exp\u00e9riences de ceux qui sont d\u00e9j\u00e0 pass\u00e9s par l\u00e0, d\u00e9couvrir ses secrets.<\/p>\n\n\n\n<p class=\"translation-block\">Pour <strong>\u00e9viter les inconv\u00e9nients du crowdfunding<\/strong>, il convient, avant de se lancer dans l'aventure, de v\u00e9rifier soigneusement que vous remplissez les conditions suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>des objectifs pr\u00e9cis<\/li>\n\n\n\n<li>temps \u00e0 consacrer<\/li>\n\n\n\n<li>une formation sp\u00e9cifique pour les personnes de l'\u00e9quipe qui s'en occupent<\/li>\n\n\n\n<li>un budget \u00e0 la hauteur des objectifs<\/li>\n\n\n\n<li>une identit\u00e9 de marque claire \u00e0 v\u00e9hiculer<\/li>\n\n\n\n<li>documentation conforme<\/li>\n\n\n\n<li>un horizon \u00e0 long terme pour la gestion de l'apr\u00e8s-campagne (y compris l'encadrement de nouveaux partenaires d'equity crowdfunding).<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">La liste semble longue, mais elle est indispensable, car elle est la base d'un projet solide. Et avec cette liste, nous n'avons m\u00eame pas abord\u00e9 la pr\u00e9paration de la campagne : cela s'appelle <a href=\"https:\/\/www.turbocrowd.it\/fr\/precrowd\/\" target=\"_blank\" rel=\"noreferrer noopener\">precrowd<\/a> et c'est tout aussi fondamental pour atteindre l'objectif et tester la communication.<\/p>\n\n\n\n<p>Des \u00e9v\u00e9nements impr\u00e9vus peuvent toujours se produire, m\u00eame pour les personnes les mieux pr\u00e9par\u00e9es. Mais ces derni\u00e8res seront mieux pr\u00e9par\u00e9es \u00e0 r\u00e9agir.<\/p>\n\n\n\n<p class=\"translation-block\">Pour<strong>tirer pleinement parti du crowdfunding<\/strong>, en revanche, il faut comprendre qu'il s'agit d'un outil de marketing et orienter ses efforts vers la cr\u00e9ation d'une communaut\u00e9 solide et d'un r\u00e9seau de contacts utiles, plut\u00f4t que vers la collecte de capitaux. Il faut vivre le voyage comme s'il \u00e9tait plus important que le but, car il l'est. Enfin, il faut \u00eatre pr\u00eat \u00e0 s'engager dans une nouvelle voie une fois l'ancienne termin\u00e9e : <a href=\"https:\/\/www.turbocrowd.it\/fr\/levee-de-fonds\/\" target=\"_blank\" rel=\"noreferrer noopener\">faire de la lev\u00e9e de fonds un actif de l'entreprise<\/a>, plut\u00f4t que de la consid\u00e9rer comme une op\u00e9ration ponctuelle, est le seul moyen d'en tirer le maximum de b\u00e9n\u00e9fices.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-1e0fbaf5 alignfull uagb-is-root-container\">\n<div style=\"margin-top:0;margin-bottom:0;height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bcf26494\"><h2 class=\"uagb-heading-text\"><strong><strong><strong><strong>Vous avez besoin d'aide pour pr\u00e9parer une campagne de crowdfunding r\u00e9ussie et rechercher des investisseurs potentiels pour votre projet ?<\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1263b640\"><p class=\"uagb-heading-text\">Turbo Crowd peut vous accompagner tout au long du processus, de l'organisation de la pr\u00e9-foule \u00e0 la cl\u00f4ture de la collecte, en d\u00e9veloppant des strat\u00e9gies de marketing efficaces et innovantes pour promouvoir votre campagne de la meilleure fa\u00e7on possible.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__medium-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-66b0de0d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-adaecfd1 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.turbocrowd.it\/fr\/reserver-une-consultation-gratuite-sur-le-blog\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">R\u00e9servez un appel vid\u00e9o GRATUIT !<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le crowdfunding est un outil financier et marketing qui repr\u00e9sente une activit\u00e9 tr\u00e8s exigeante et importante dans la vie d'une entreprise, il a donc in\u00e9vitablement ses avantages et ses inconv\u00e9nients. <\/p>","protected":false},"author":16,"featured_media":7869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[363,97,38],"class_list":["post-7868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abc-crowdfunding","tag-crowdfunding-vantaggi","tag-equity-crowdfunding-come-funziona","tag-strategie-di-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pro e contro del crowdfunding | Turbo Crowd<\/title>\n<meta name=\"description\" content=\"Conoscere i pro e i contro del crowdfunding \u00e8 indispensabile per sfruttare appieno i primi ed evitare i secondi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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