The European Crowdfunding Regulation is finally about to become a reality and will radically change the way crowdfunding is done, offering new opportunities for businesses.
Learning to regard equity crowdfunding as a marketing tool is the secret to to maximizing profit from what is commonly considered "only" a financial tool.
If there were a magic or chemical formula to make an equity crowdfunding campaign successful, equity crowdfunding would probably not exist.
To make a successful crowdfunding campaign, you need to avoid some common mistakes, follow all the basic steps without rushing, and set up a clear marketing and communication strategy.
To run a crowdfunding campaign, one needs to know what crowdfunding means in concrete terms, how it works in Italy, and what the best strategies are.
