Crowdfunding is an alternative finance tool that allows businesses to raise funds easily and quickly by involving the web "crowd." It is an increasingly popular type of financing, due to its flexible and innovative nature: this is why it is important to know its characteristics and functioning.
Whether you are the CEO of an already well-established reality, the founder of a startup, an aspiring entrepreneur about to launch his project or a simple enthusiast, on our blog you will find numerous articles to learn about the ABCs of crowdfunding, which will allow you to become familiar with this tool.
Everyone knows what crowdfunding is, broadly speaking, but few people know what it really means to run a crowdfunding campaign and which companies are suited to do it.
In order to understand crowdfunding and its potential, it is enough to know a few rules and some basic principles that are key to its operation: we gather them in this article by answering crowdfunding FAQs.
Lending crowdfunding is the capital raising model that traces the pattern of lending: the company launching the campaign on one of the available lending crowdfunding platforms collects money on loan from participants and then pays it back at maturity with pre-determined interest.
Crowdfunding is a financial and marketing tool that is a highly challenging and significant activity in the life of a business, so inevitably it can have pros and cons.
Donation crowdfunding is fundraising for social, charitable or cultural causes that can take place on specific online donation crowdfunding platforms.
Reward crowdfunding is a capital-raising model based on the promise of a reward: the company recognizes a prize (reward) to those who decide to support the realization of a product (more rarely a service) with a cash contribution. The collection usually takes place on reward crowdfunding platforms that act as a conduit between the company and its supporters.
Reward crowdfunding is an online fundraising based on the reward mechanism: in exchange for paying an amount to support a project, a reward is offered, which usually coincides with the product for which the company is raising resources.
Real estate crowdfunding applies the advantages of online collective financing to the construction sector, with remarkable market results.
The history of crowdfunding as we know it today is quite recent, but the phenomenon has roots further back than one can imagine.
Equity crowdfunding and lending crowdfunding are the two main types of crowdfunding available today for businesses looking to raise capital through alternative finance.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
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