Il crowdfunding è uno strumento eccellente per aziende e startup che necessitano di fondi per far crescere il proprio business, ma non vogliono (e/o non possono) ricorrere ai metodi di finanziamento tradizionale, notoriamente lenti, complessi e poco accessibili.
Per avviare una campagna di crowdfunding di successo, tuttavia, non si può ricorrere all’improvvisazione, ma è necessario elaborare una strategia dettagliata.
Per fare crowdfunding nel modo giusto – e assicurarsi di raggiungere i propri obiettivi di raccolta – significa non lasciare nulla al caso, ma pianificare nel dettaglio ogni passaggio.
In questa sezione trovi consigli e suggerimenti utili per far crescere la tua campagna di crowdfunding e assicurarti di superare il target minimo.
In order to raise capital, it is essential to have well-defined marketing and sales processes in place in the company, which once implemented will be instrumental in improving the efficiency of sales strategies forever.
Knowing this way of raising capital thoroughly and learning in advance what mistakes not to make is the strategy of the conscious entrepreneur to minimize risks, which exist as in any other business activity.
One of the many problems that businesses face when raising capital is time. While determining how much time is needed to raise funds in crowdfunding is not as easy as it may seem, one thing is certain: traditional sources of credit, such as banks, have very long response times. Besides, they often put insurmountable barriers to entry.
There are many strategies to make a crowdfunding campaign successful, but one is more important than the others: we are talking about precrowd.
If you are an entrepreneur looking for capital, you need to explain to your target audience of potential investors why they should invest in crowdfunding.
Finding investors for start-ups is the crucial issue that determines their ability to survive and then grow and become solid enough to produce wealth.
Learning to consider equity crowdfunding as a marketing tool is the secret to maximizing profits from what is commonly regarded as "just" a financial instrument.
If there were a magic or chemical formula to make an equity crowdfunding campaign successful, equity crowdfunding would probably not exist.
There are 51 Italian crowdfunding platforms authorised by Consob as of 2022, according to the Politecnico di Milano report on crowdinvesting.
You've finally decided that crowdfunding is the ideal way to raise capital for your business, now what? It's time to get practical and figure out how to start a crowdfunding campaign.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
Headquarters: Via Monte Nero 82 – 20135 Milan, Italy
VAT number: IT11914080962
