Crowdfunding is an excellent tool for companies and startups that need funds to grow their business but do not want to (and/or cannot) resort to traditional funding methods, which are notoriously slow, complex, and inaccessible.
To start a successful crowdfunding campaign, however, one cannot resort to improvisation, but must develop a detailed strategy.
Doing crowdfunding the right way - and making sure you reach your fundraising goals - means leaving nothing to chance, but planning every step in detail.
In this section you will find useful tips and tricks for growing your crowdfunding campaign and making sure you exceed your minimum target.
Creating a community of "true fans" around your brand is crucial to its long-term success, but it requires time and effort. This is where crowdfunding can come to the rescue, a tool that serves not only to raise capital, but also to build a solid and lasting relationship with one's most loyal customers.
A crowdfunding campaign to raise capital is first and foremost a marketing operation, which must be fueled with a robust communication strategy.
In most cases, crowdfunding portals conduct a careful evaluation of projects before deciding whether or not to host them on their site, taking into account factors such as the growth potential of the venture and the financial results achieved.
Work for equity is a practice that allows companies to remunerate their employees and contractors by offering them company shares instead of money. It is also a great complementary tool to a SAFE or equity crowdfunding campaign, if used in the right way.
The hottest topic for entrepreneurs entering online capital raising is the sketch of the crowdfunding investor.
Crowdfunding is an ideal tool not only for the start-up phase of an entrepreneurial project, but also for its subsequent development.
The press release is an effective tool for promoting one's crowdfunding campaign, which is based on the so-called principle of social proof.
Affiliate marketing is a strategy for promoting a crowdfunding campaign beyond the company's circle of contacts.
Rewards are an essential tool for making investor research effective and efficient in all types of crowdfunding campaigns.
Doing an equity crowdfunding campaign means talking about themselves, that is, about the company, the project behind it, and the values that drive it. Crowdfunding, in fact, is first and foremost a marketing operation. Among the strategies one can adopt is what is known as "referral marketing", which is nothing more than a sophistication of the famous word-of-mouth mechanism.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
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