Work for equity is a practice that allows companies to remunerate their employees and contractors by offering them company shares instead of money. It is also a great complementary tool to a SAFE or equity crowdfunding campaign, if used in the right way.
Account Based Marketing is a B2B marketing and sales strategy that is an alternative to the classic purchase of online and offline advertising space, allowing you to bypass high advertising costs and reach a carefully selected target audience based on your needs.
An accurate pre-money valuation before a financing round is most important for both the company itself and potential investors.
One of the main concerns of aspiring entrepreneurs grappling with launching a startup is capital. Finding funds becomes a real obsession, to the point that it risks making people forget other equally important aspects, such as validating the product or service you intend to propose. It is wise to always remember that it is useless to have mountains of capital at your disposal if there is no one willing to buy what you want to sell them.
The Lean Startup method was developed by American entrepreneur Eric Ries in 2008, but it is still extremely relevant because it helps startups abandon a failing approach that has remained deeply ingrained.
The valuation of a start-up is a topic of great relevance to investors and consequently any startupper must master it if they want to find funding for their project and see their merits properly recognised.
The digital transition has revolutionised business management in a significant way, creating new opportunities for business growth and at the same time presenting new challenges.