A recent TechCrunch blog article shone a spotlight on the added value of crowdfunding beyond raising capital and offered a comparison between crowdfunding and venture capital.
One of the concepts that aspiring startuppers have to deal with when seeking capital for their business is that of pre-money valuation.To get a complete picture of the topic, one must understand the difference between pre-money and post-money value of a company.
Work for equity is a practice that allows companies to remunerate their employees and contractors by offering them company shares instead of money. It is also a great complementary tool to a SAFE or equity crowdfunding campaign, if used in the right way.
It can be difficult for a startup or SME in Italy to gain access to bank credit because the parameters required to have a good credit rating are often unattainable and the conditions to be met following any financing are onerous for these types of companies.
Account Based Marketing is a B2B marketing and sales strategy that is an alternative to the classic purchase of online and offline advertising space, allowing you to bypass high advertising costs and reach a carefully selected target audience based on your needs.
An accurate pre-money valuation before a financing round is most important for both the company itself and potential investors.
One of the main concerns of aspiring entrepreneurs grappling with launching a startup is capital. Finding funds becomes a real obsession, to the point that it risks making people forget other equally important aspects, such as validating the product or service you intend to propose. It is wise to always remember that it is useless to have mountains of capital at your disposal if there is no one willing to buy what you want to sell them.
Knowing how to patent a business idea can be useful not only and not so much to outsmart your opponents, but more so to have an extra gear in the search for funding and to obtain facilities and qualifications for your business.
Raising capital for a startup or company at any stage of development should not just be a tedious necessity to survive and grow, but part of a structured marketing and sales strategy.
The Lean Startup method was developed by American entrepreneur Eric Ries in 2008, but it is still extremely relevant because it helps startups abandon a failing approach that has remained deeply ingrained.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
Headquarters: Via Monte Nero 82 – 20135 Milan, Italy
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