We propose a comparison between the “standard” path for moving from idea to market and the “crowd” path for selling your product or service.
In any crowdfunding campaign, early investors are the engine that sets the raising in motion: who are early bird investors and how to attract them?
Crowdfunding is first and foremost a relationship marketing operation: let's find out who crowdfunding investors are and how to reach them.
Technologies that maximize the performance of a crowdfunding campaign, stage by stage.
LinkedIn is a most useful tool for networking and gaining visibility-we discover the power of personal branding.
What is lead generation, why it is an indispensable step for any crowdfunding campaign, and how it can be implemented with effective tools and techniques.
What is an SEO strategy for crowdfunding and how can it be leveraged to promote a campaign?
Google crowdfunding promotion is effective when the project responds to an informed demand.
LinkedIn can also become an effective channel for promoting crowdfunding, especially in the B2B sector but not only.
Let's find out how to use Instagram and Facebook to promote your crowdfunding campaign and how to structure a coordinated strategy between the two channels.
