Bookdealer is the marketplace for independent bookstores that in the fall of 2022 conducted a successful equity crowdfunding campaign to finance its growth.
You can create B2B marketing strategies to find customers and investors even without advertising expenses, thanks to account-based marketing.
In order to raise capital, it is essential to have well-defined marketing and sales processes in place in the company, which once implemented will be instrumental in improving the efficiency of sales strategies forever.
The S.A.F.E agreement and equity crowdfunding are both capital-raising instruments that lead towards enlarging the shareholder base of a company, but through very different routes. It is because of these differences that they can be two complementary instruments, rather than mutually exclusive, and enrich a company's capital-raising opportunities.
Le Village is an innovation ecosystem created by Crédit Agricole in France that has also landed in Italy with 3 "innovation villages" that focus mainly on accelerating startups at an already advanced stage of development.
There are many strategies to make a crowdfunding campaign successful, but one is more important than the others: we are talking about precrowd.
Professional, qualified, sophisticated investors on the one hand and retail or unsophisticated investors on the other: let's have clarity.
Finding investors for start-ups is the crucial issue that determines their ability to survive and then grow and become solid enough to produce wealth.
Participatory Financial Instruments are an alternative capital-raising opportunity that allows the logic of the U.S. SAFE to be replicated.
To make a successful crowdfunding campaign, you need to avoid some common mistakes, follow all the basic steps without rushing, and set up a clear marketing and communication strategy.
