Why Turbo Crowd?

A crowdfunding campaign without marketing is like a party without guests.

+80

projects followed

+60m €

value projects

> 96%

success rate

Raising capital through crowdfunding is a marketing and sales process.

We make it efficient well before the launch because by the time the campaign opens, it will be too late!

From 2019 almost 80 projects followed on various crowdfunding platforms, with a total value of more than 60 million

Do you want to raise capital with us?

Choose one of our services!

We do everything for you in 6 months: strategy and operations from onboarding to the end of the campaign.

Choose the level of service you prefer: Lite, Standard, Plus or Turbo.

Strategic support to your marketing team for planning activities from onboarding to the end of the campaign.

We accompany you to choose the crowdfunding platform best suited to your project. The cost of this service is fully deductible from the purchase of a campaign package or more comprehensive consulting.

The service for those who have already raised in the crowd: we create a restricted area for updates, with the main goal of converting your supporters into active promoters of your project.

We teach you how to implement your campaign on your own with a 6-week shadowing.

Would you like a personalized activity?

Crowd & Roll!

With the "Crowd & Roll" you will be followed by our team with no time limit. We select the best projects to bring to raise capital in different ways, according to the type of business and needs.

We have decided to follow a limited number of clients with this service so that we can devote our full attention to each individual project.

At this time they are available:

3 slots out of a total of 5

Do you think you have the right characteristics?

Marketing areas covered

Marketing automation

Integration of marketing automation software with CRM to build a flow of automated communications to the contact database triggered by the actions each user takes (e.g., newsletter subscription, email release, webinar participation, etc.).

Account Based Marketing

Account Based Marketing activities starting from segmentation of the target audience of potential customers, to researching contact data and producing content for cold communications aimed at providing value to the potential customer and creating a link from the ground up to offering them an offer.

Paid advertising

Planning, management and optimization of advertising campaigns on Google, Meta, Linkedin, Bing according to the client's budget and needs, with real-time updated reporting.

SEO

Producing an SEO editorial plan for the client company's blog and writing articles based on shared titles and keywords.

Customer Relationship Management (CRM)

In order to implement effective marketing and sales processes, it is essential to have the technological assets that enable the most efficient management of contacts with potential investors. The first of these assets is a Customer Relation Management (CRM) software: our team will either setup Hubspot from scratch or optimize the software the company already has.

Crowdfunding is a mode of capital raising enabled by marketing and sales.

The process of getting to the goal is always the same and consists of:

Onboarding

(a) How long does it last?

The onboarding process takes about a month.

(b) What is being done?

1. Choice of investor rewards - product/service, financial, experiential

2. Copy production--newsletters, landing pages, email templates, scripts, social media...

3. Technology setup - CRM, marketing automation, sales pipeline, IPaaS, hosting...

Precrowd

(a) How long does it last?

The precrowd lasts as long as necessary based on your starting point and how much you want to collect.

(b) What is being done?

Pre-launch promotion with the aim of collecting expressions of interest equal to 90% of the minimum collection threshold.

Campaign

(a) How long does it last?

The campaign lasts no longer than 60 days.

(b) What is being done?

It opens up to economic transactions by having all the people involved in the precrowd phase invest and adding new ones!

What types of capital collections do we follow?

Each of the eight ways listed here aims to turn customers (or potential customers) into supporters of your business venture through marketing and sales activities.

Crowdfunding

EQUITY

Mode of raising capital operated exclusively through online platforms authorized by the national regulator, in which an individual or legal entity becomes a partner in the company by purchasing shares in it.

Suitable for: projects that have an appealing product or service in the market.

Lending

Mode of raising debt capital through online platforms, authorized by the national regulator, which provides remuneration to lenders through interest.

Suitable for: mature businesses that want to raise debt faster than the banking channel.

Reward

Capital-raising mode in which supporters will receive in the future not only the product they helped fund, but also an extra reward-a reward-that can be a customized product, an experience, exclusive access to premium content or accessories, etc.

Suitable for: Prototype validation of a physical product before it is put into production.

Real Estate

Lending or equity crowdfunding campaign, then on platforms authorized by the national regulatory body, which allows the public to engage in real estate projects of various kinds.

Suitable for: business related exclusively to real estate.

Listing

Equity crowdfunding pathway by which SMEs can list on Euronext Access replacing the classic IPO with a cheaper and faster share placement without a road show.

Suitable for: companies ready to enter the international capital market.

Tokenization

Initial DEX Offering

The Initial DEX Offering (IDO) is a capital raising mode inspired by the IPO, through which a Utility token is proposed on a blockchain through a decentralized listing platform in order to raise capital.

Suitable for: very innovative projects with a strong community that want to raise venture capital without any special regulations to follow.

Security Token Offering

Security Token Offering (STO) allows the creation of a digital financial asset based on blockchain and offered to the public on a platform authorized by the national regulator.

Suitable for: companies that want to raise venture capital by offering royalties in exchange for the investment.

Other tools

SAFE (Participatory Financial Instruments in Italy).

Investment contract offered to selected investors without the use of a crowdfunding platform, created to facilitate investment in high-potential early-stage projects.

Suitable for: new startups that want to raise capital by postponing corporate valuation until later.