There are several alternative funding sources for startups that can offer greater flexibility and easier access than the banking channel.
On June 9, 2023, the European MiCA regulation on cryptoassets was published in the gazette, which will take effect in 2024 and marks an important development: after regulating cryptocurrencies, it is now time for cryptoassets and the new opportunities that asset tokenization brings.
A recent TechCrunch blog article shone a spotlight on the added value of crowdfunding beyond raising capital and offered a comparison between crowdfunding and venture capital.
Creating a community of "true fans" around your brand is crucial to its long-term success, but it requires time and effort. This is where crowdfunding can come to the rescue, a tool that serves not only to raise capital, but also to build a solid and lasting relationship with one's most loyal customers.
Startups' approach to fundraising is often flawed by some recurring mistakes. The main problem for startups is that they have no track record, no numbers or metrics, so they don't know where to start.
To raise funds, not only in crowdfunding, it is necessary to determine a pre-money valuation of the company.
An accurate pre-money valuation before a financing round is most important for both the company itself and potential investors.
Affiliate marketing is a strategy for promoting a crowdfunding campaign beyond the company's circle of contacts.
Doing an equity crowdfunding campaign means talking about themselves, that is, about the company, the project behind it, and the values that drive it. Crowdfunding, in fact, is first and foremost a marketing operation. Among the strategies one can adopt is what is known as "referral marketing", which is nothing more than a sophistication of the famous word-of-mouth mechanism.
In order to raise capital, it is essential to have well-defined marketing and sales processes in place in the company, which once implemented will be instrumental in improving the efficiency of sales strategies forever.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
Headquarters: Via Monte Nero 82 – 20135 Milan, Italy
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