In this article we will focus on practical examples of reward crowdfunding campaigns, to understand in what cases this type of capital raising is useful and what strategies are successful.
Reward crowdfunding is a capital-raising model based on the promise of a reward: the company recognizes a prize (reward) to those who decide to support the realization of a product (more rarely a service) with a cash contribution. The collection usually takes place on reward crowdfunding platforms that act as a conduit between the company and its supporters.
Reward crowdfunding is a useful tool to build a community of people who are passionate about our product/service, and consequently to expand the customer base.
There are many strategies to make a crowdfunding campaign successful, but one is more important than the others: we are talking about precrowd.
Reward crowdfunding is an online fundraising based on the reward mechanism: in exchange for paying an amount to support a project, a reward is offered, which usually coincides with the product for which the company is raising resources.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
Headquarters: Via Monte Nero 82 – 20135 Milan, Italy
VAT number: IT11914080962
