A recent TechCrunch blog article shone a spotlight on the added value of crowdfunding beyond raising capital and offered a comparison between crowdfunding and venture capital.
Creating a community of "true fans" around your brand is crucial to its long-term success, but it requires time and effort. This is where crowdfunding can come to the rescue, a tool that serves not only to raise capital, but also to build a solid and lasting relationship with one's most loyal customers.
L’approccio delle startup al fundraising è spesso viziato da alcuni errori ricorrenti. Il principale problema delle startup è che non hanno track record, non hanno numeri o metriche, quindi non sanno da dove partire.
Per raccogliere fondi, non solo in crowdfunding, è necessario determinare una valutazione pre-money della società.
An accurate pre-money valuation before a financing round is most important for both the company itself and potential investors.
Affiliate marketing is a strategy for promoting a crowdfunding campaign beyond the company's circle of contacts.
Doing an equity crowdfunding campaign means talking about themselves, that is, about the company, the project behind it, and the values that drive it. Crowdfunding, in fact, is first and foremost a marketing operation. Among the strategies one can adopt is what is known as "referral marketing", which is nothing more than a sophistication of the famous word-of-mouth mechanism.
In order to raise capital, it is essential to have well-defined marketing and sales processes in place in the company, which once implemented will be instrumental in improving the efficiency of sales strategies forever.
The integration of S.A.F.E and equity crowdfunding generates an efficient strategy for the growth of a startup.
Il nuovo report dell’Osservatorio Crowdinvesting del Polimi registra un lieve calo nell’equity crowdfunding, ma cresce l’immobiliare.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
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