Launching a crowdfunding campaign: step by step
Lanciare una campagna di crowdfunding è una procedura fatta di molti passaggi che portano al momento di apparire online e raccogliere capitali.
Lanciare una campagna di crowdfunding è una procedura fatta di molti passaggi che portano al momento di apparire online e raccogliere capitali.
False myths about crowdfunding sprang up like mushrooms in the early years of the phenomenon's development and are struggling to die. It is time to dispel them.
In order to understand crowdfunding and its potential, it is enough to know a few rules and some basic principles that are key to its operation: we gather them in this article by answering crowdfunding FAQs.
In most cases, crowdfunding portals conduct a careful evaluation of projects before deciding whether or not to host them on their site, taking into account factors such as the growth potential of the venture and the financial results achieved.
It can be difficult for a startup or SME in Italy to gain access to bank credit because the parameters required to have a good credit rating are often unattainable and the conditions to be met following any financing are onerous for these types of companies.
Crowdfunding is an ideal tool not only for the start-up phase of an entrepreneurial project, but also for its subsequent development.
Affiliate marketing is a strategy for promoting a crowdfunding campaign beyond the company's circle of contacts.
Doing an equity crowdfunding campaign means talking about themselves, that is, about the company, the project behind it, and the values that drive it. Crowdfunding, in fact, is first and foremost a marketing operation. Among the strategies one can adopt is what is known as "referral marketing", which is nothing more than a sophistication of the famous word-of-mouth mechanism.
The stock exchange listing is an important step for a company, but it does not have to be the prerogative of large corporations: with crowdfunding listing it becomes within the reach of startups and SMEs as well and opens new avenues of access to the capital market.
One of the main concerns of aspiring entrepreneurs grappling with launching a startup is capital. Finding funds becomes a real obsession, to the point that it risks making people forget other equally important aspects, such as validating the product or service you intend to propose. It is wise to always remember that it is useless to have mountains of capital at your disposal if there is no one willing to buy what you want to sell them.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
Headquarters: Via Monte Nero 82 – 20135 Milan, Italy
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