Crowdfunding is an extremely flexible tool, so it can be declined into a thousand different paths depending on the specifics and needs of the company that chooses it as a means of raising capital.
Comparing with successful crowdfunding experiences of various kinds is essential to understand how to do crowdfunding for real, beyond theory.
The case studies collected in this section show different strategies for bringing crowdfunding campaigns to success with different assumptions and goals, in Italy and abroad. The commonalities that can be found between one case and the other are the pillars from which no crowdfunding campaign can go without.
Substack is a U.S.-based platform that offers companies and journalists the opportunity to publish newsletters and other content for free, earning on readers' subscriptions.
Cesynt Advanced Solutions is an ICT consulting and services company that was the first Italian SME to crowdlist.
Cam.TV is a social platform dedicated to creators and professionals created with the goal of providing a space where they can publish and earn money with their content. In 2021, it launches a fundraising campaign through STO to implement the platform's functionality and improve copyright protection for creators.
The name Brewdog is linked to perhaps the world's most celebrated crowdfunding campaigns, which have become a veritable model for successful marketing strategy in equity crowdfunding and beyond.
Lindo is the project of startup Giacal Ltd. to provide professional home cleaning services, which conducted a successful equity crowdfunding campaign in late 2022.
Mosaico Spirits is an innovative startup that has patented a new gin production technique and ran a successful crowdfunding campaign in early 2023
Bookdealer is the marketplace for independent bookstores that in the fall of 2022 conducted a successful equity crowdfunding campaign to finance its growth.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
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