LinkedIn is a very useful tool for networking and gaining visibility that leads contacts to come to you, rather than the other way around: we discover the power of the personal branding.
Why and how to do personal branding
In addition to the company's institutional pages, it is also strategic to curate the Personal page of CEO(s) or founder(s) or crucial team members, to expand the possibilities of networking and increase the perception of trustworthiness and authority in potential customers or investors.
Doing personal branding on LinkedIn means posting content related to one's professional experience and one's company's product/service, informing and initiating discussions on the topic, sharing achievements and reflections.
To do this effectively, a consistent publication frequency and communication style must be established and adhered to.
Times and strategies for communication on LinkedIn
Creating rubrics is an excellent strategy for simplifying the organization of the communication on LinkedIn, standardize and make the work predictable, be consistent and have distinctive and recognizable elements for the public. This creates a loyal community of people interested in the issues you deal with, which will also contain potential clients.
How much time is needed? In the beginning, it is useful to try publishing content in an unstructured way, testing different themes and patterns to understand what exactly the target audience is and what the major interests of that target audience are. Fixed headings should be discovered by trial and error. Initially the numbers are low, so you can experiment without much consequence.
A presence on LinkedIn is also critical for startups that want to crowdfund, to build authority and credibility. Seeing an active, followed and recognized profile instills confidence in potential investors. For Doing personal branding in preparation for a crowdfunding campaign. you need to start at least three months earlier if you are starting from scratch or close to it. Better still if you can start testing activities even earlier.
Useful tools
The software tools can help simplify and speed up the work of personal branding on LinkedIn. For example:
- A database that collects all published posts, to have a historical archive and also to feed AI tools to be used as support for writing and ideation
- scraping software to download not only one's own posts, but also those of others, with their comments, to analyze features and interactions
- social monitoring software to intercept content on a given topic and stay up-to-date.
We discussed this in the webinar with Nicola Mei, an expert on networking on LinkedIn and beyond.
WEBINAR TOPICS
0:00 Introduction
6:10 How to start communicating on LinkedIn
9:00 How long does it take to start personal branding on LinkedIn
13:00 The importance of LinkedIn presence for a crowd campaign
17:40 The useful software tools
29:00 Final recommendations
SPEAKERS
Claudio Grimoldi, Founder of Turbo Crowd
Nicola Mei, Co-founder and CEO of Hi!Founders
